Reporting from the digital front line

I still maintain that very few people in advertising agencies really understand what clever digital agencies can do for their clients.

And I had this further drummed into me last week as one of the judges of the NMA and Marketing Week’s Interactive Marketing and Advertising Awards.

So I thought I’d jot down some observations on the work from the perspective of a planner from an above the line tradition trying to understand what is going on.

Many a slip twixt pre-prod and playout

I have long believed that a planner’s job must continue right up to the playout of an ad – not just working on the client’s business but working on the ad itself.

For me a planner needs to be hold onto the project whilst it is in production and post production right up until the clock number is allocated.

I call this continuity planning for some inelegant reason.

Genius doesn’t have a sell by date

There are a number of things happening this autumn to commerate the life and work of Stephen King the co (and coincidental) founder of the planning discipline (along with Stanley Pollitt).

My efforts have been focused on the inagural Stephen King Strategy Agency of the Year Award in November but the APG is also launching a collection of Stephen’s writings on the 1st of October.

So it is time to get acquinted or re-acquainted with the great man’s work – whether from this post, by buying the book from the APG or rocking up to the book launch. If you want to go to the latter (£50 including a copy of the book – loads of lumanaires are going to speak so get your planning director to cough up) email the APG pronto here .

Gorilla – those remixes in full

I am a big fan of the Cadbury’s gorilla ad and fully expect to see some stonking sales results coming in thick and fast.

In the final instance I just think somethimes you need a bit of this – good old fashioned salience delivered by a fame seeking commercial.

For all the analysis, particularly online, I had overlooked they way it was perfectly built to be remixed – or simply have a new track laid over it.

So here are a few of the best remixes I could find on you tube. My personal favourite is of course Total Eclispe of the Heart.

Delicious insight ahoy

Led Zeppelin are reforming for a one off gig at the O2 in London on November 26th, so far 20 million people have tried to get a ticket.

And here is another thing I never thought I’d see it in my lifetime.

An insight in a razor campaign. I’ll leave it to you to discover but it’s one for the dad’s (like me) out there.

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