Monthly archive May, 2012
Adland entrepreneurs

Adland entrepreneurs

Pair 27 were made by Amanda. I know that because she has signed them next to the unique reference number that allows you to record and the life of your jeans at their history tag online. These are of course no ordinary jeans these are Hiut Denim jeans named after the founders David and Clare...
What does your brand need more of?

What does your brand need more of?

I’m going to stick my neck out and suggest that I reckon that there are four key characteristics of successful brands. I have no scientific basis for this conclusion or for the four critical ingredients that I have alighted upon. They have simply worked for me (with some alterations) over the past few years and...
The future of planning

The future of planning

A short while ago I figured out how to record the voice over to Slideshare presentations. This a good thing as my slides never make the slightest bit of sense without the narrative that goes with them. And to test it out I used a presentation I gave at the APG’s first Noisy Thinking Debate....
Welcome to the new look adliterate

Welcome to the new look adliterate

After seven years of the original adliterate I have given it a bit of spit and polish. Although I had a fondness its ‘held together with string and blu-tak’ look the truth is the user experience was getting distinctly shonky and the woeful lack of professionalism was a source of personal shame. So I have...
Harrison on Gossage

Harrison on Gossage

I am having a Howard Gossage love-in at the moment – complete with Gossage quotes on twitter and Gossage ads on Pinterest. This has been inspired by Steve Harrison (of Ogilvy, Harrison Patten Troughton and Wunderman fame) whose book on the San Francisco advertising legend has just been published. A copy turned up at work...
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