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Month: May 2012

Posted on23/05/201205/10/2012Advertising, Brands

Adland entrepreneurs

by Richard4 Comments on Adland entrepreneurs

Pair 27 were made by Amanda. I know that because she has signed them next to the unique reference number that allows you to record…

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Posted on19/05/201205/10/2012Brands

What does your brand need more of?

by Richard6 Comments on What does your brand need more of?

I’m going to stick my neck out and suggest that I reckon that there are four key characteristics of successful brands. I have no scientific…

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Posted on11/05/201221/05/2012Planning

The future of planning

by Richard1 Comment on The future of planning

A short while ago I figured out how to record the voice over to Slideshare presentations. This a good thing as my slides never make…

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Posted on09/05/201218/11/2024Inspiration

Welcome to the new look adliterate

by Richard6 Comments on Welcome to the new look adliterate

After seven years of the original adliterate I have given it a bit of spit and polish. Although I had a fondness its ‘held together…

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Posted on08/05/201218/11/2024Advertising, Inspiration

Harrison on Gossage

by Richard3 Comments on Harrison on Gossage

I am having a Howard Gossage love-in at the moment – complete with Gossage quotes on twitter and Gossage ads on Pinterest. This has been…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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