Posted on18/06/201511/10/2015Advertising, Brands, Planning Dump the dogma by Richard5 Comments on Dump the dogma I think rather highly of Paul Feldwick’s new book – ‘The Anatomy of Humbug: How to Think Differently About Advertising. In fact, I’d suggest that… Read More
Posted on11/06/201511/10/2015Planning, Provocations Does every brand need a purpose? by Richard13 Comments on Does every brand need a purpose? Gold Blend coffee has a new campaign. You’ll know if you live in any remotely built up part of the UK because the media buy… Read More