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Category: Planning

Posted on05/10/201218/11/2024Planning

What planners need

by Richard6 Comments on What planners need

Image courtesy of Identity in Newcastle. We have finished the Summer Scholarship for 2012 at Saatchi & Saatchi. It’s a programme where we take ten…

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Posted on11/05/201221/05/2012Planning

The future of planning

by Richard1 Comment on The future of planning

A short while ago I figured out how to record the voice over to Slideshare presentations. This a good thing as my slides never make…

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Posted on10/01/201207/10/2012Brands, Planning

What’s your problem?

by Richard11 Comments on What’s your problem?

All great marketing solutions start with a well and accurately defined problem and a correct diagnosis of the course of action that needs to be…

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Posted on27/12/201107/09/2020Articles and columns, Planning

‘Tis the season to obsess about trends.

by Richard5 Comments on ‘Tis the season to obsess about trends.

  Image courtesy of SonOfJordan. For those of you frustrated by the lack of sense my trends presentation makes when you only have the charts,…

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Posted on03/12/201109/05/2012Planning

Trends are trendy, insights get shit done

by Richard12 Comments on Trends are trendy, insights get shit done

My new rubber stamp. If there is enough interest I might get some more made. I gave a talk at Haymarket’s Trends Plus conference this…

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Posted on19/10/201109/05/2012Planning

How to run an agency

by Richard1 Comment on How to run an agency

Tango, undoubtedly Jon Leach’s most famous planning hit, or was that the 4th Emergency service? I don’t often get to APG talks, to my eternal…

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Posted on03/10/201109/05/2012Planning

Welcome to the age of micro-planning

by Richard14 Comments on Welcome to the age of micro-planning

Downstream – where planning is heading. Image courtesy of SunnyUK I had the absolute privilege of judging the Account Planning Group Creative Strategy awards recently.…

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Posted on19/04/201119/05/2012Planning

Leadership 101

by Richard10 Comments on Leadership 101

Napoleon, the source of the first leadership lesson. Image courtesy of Boston Public Library. I was recently asked to talk about leadership. Now, those that…

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Posted on11/04/201107/10/2012Articles and columns, Planning

Crisis, what crisis?

by Richard13 Comments on Crisis, what crisis?

What’s the plan for planning? Image courtesy of see_another_side. A few years ago in an orgy of self-congratulation and a pithy monographs invoking the spirit…

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Posted on21/02/2011Planning

Developing your own planning style remix

by Richard

Here are the useful bits from the presentation I did last week to IPA 4. Thanks to Mr Tom Morton for pulling the whole show together and to all the planning heads that helped me by illustrating their distinctive planning style.

Developing your own planning style

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Posted on08/02/201107/10/2012Planning

The problem with participation

by Richard

Now that’s a swisssh. Image courtesy of ..Emma.. The participation band wagon rolls on in adland with agencies and clients seeming content to sacrifice effective…

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Posted on28/08/201007/10/2012Planning, Provocations

How unspecial are you?

by Richard11 Comments on How unspecial are you?

Image courtesy of Lufitoom I was taking afternoon tea with the man-legend Russell Davies this week and amongst many random things we chatted about was…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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