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Posts tagged "brand purpose"
Can brands help the cohesion of divided nations?

Can brands help the cohesion of divided nations?

It’s Winter and that means one thing these days. The National Health Service is in crisis. A perfect storm of seasonal pressure, changing demographics, advances in healthcare and chronic underfunding have conspired once again with predictably disastrous consequences. And yet for all the challenges that the NHS faces, it remains an undeniably central part of...
Have we reached peak purpose?

Have we reached peak purpose?

It’s quite possible that 2016 marked peak purpose. The year in which the idea of corporate or brand purpose reached its zenith from which its grip on the collective consciousness of the business world may slowly wane. You see purpose has a rather patchy rep. For every Unilever, celebrated for their commitment to both corporate...
Does every brand need a purpose?

Does every brand need a purpose?

Gold Blend coffee has a new campaign. You’ll know if you live in any remotely built up part of the UK because the media buy is impressive. And it has to be said that it has caused a bit of a stir in the planning community. Now I accept that a bunch of North London...
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