Posts tagged "marketing"
Who will buy our goods if every job has been automated?

Who will buy our goods if every job has been automated?

During an early 1950s tour of the recently modernised Ford plant in Cleveland the President of the United Automobile Workers Union, Walter Reuther, was shown the latest car construction robots. His over zealous guide turned to him and said “Walter how are you going to get all these robots to pay their union dues?” To...
Brexit: The segmentation study to end them all

Brexit: The segmentation study to end them all

Good news is thin on the ground right now but in the world of marketing, there is one massive benefit of the Referendum. Thanks to the 23rd June no organisation need bother commissioning a segmentation study ever again. There are few concepts in marketing that promise more and deliver less than segmentation. Segmentation is the...
A question of value

A question of value

I have been thinking a bit about value recently. Agency people don’t like thinking about value because they associate it with having to create tragic price advertising and the kind of discounting behaviour that great brand building is supposed to protect you against. However, the truth is that every single brand has a value position...
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