In my day we made our own entertainment

My Grandparents were farmers in Somerset. They never really saw the necessity for television and indeed only got one in the early ’90s when my grandfather got ill. Consequently childhood visits were rather delightful since in the evenings we were required to make our own entertainment just as they had all their lives – the last vestiges of an Edwardian upbringing full of tennis parties, journal writing and the vigorous consumption of slim volumes of poetry.
And it rather tickles me to think that our sources of entertainment are coming full circle – back to ourselves and a world my grand parents might have been familiar with. But instead of keeping diaries we blog, instead of amateur dramatics we have You Tube and Googleidol and instead of dusty slide shows of people butchering endangered species with gay abandon we have flickr.
In my day we make our own entertainment.

So many channels but how many brands?

I found this data on Ofcom’s website (the long winter nights simply fly by in the Huntington household). It got me to thinking how many real brands there are in the multichannel universe since it asks people in multichannel homes which channel they would chose if they could only have one (as good a definition of a brand as any). Clearly there will be a long tail but interesting that the big boys still rule (even the last gasps of ITV1). Note also the performance of Sky Sports – as many 16-24s would take Sky Sports as Channel 4.

Pimp my proposition

So here is a rubbish idea. I am going to call it pimp my proposition. You give me and the rest of us a brand or category by posting a comment and I give you a proposition at best or a brilliant insight at worst. You decide I am way off the pace and ignore it while everyone else thinks i am an arrogant tosser. Eventually someone out there comes up with the goods three months after you needed it. Job done. If its a brand outside the UK I’ll definitely need the category.

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