Monthly archive July, 2006

The strategy cow


My eldest son has this toy. It is a cow (I think) which normally stands erect but when you push the base upwards it collapses. It perfectly describes how I feel when I come across lacklustre or cliched thinking - flacid, deflated and lacking in the strength to perform simple...

It really is this easy


I have been re-reading the Clive Challis book about Helmut Krone - Bernbach's legendary art director. It reminded me how much better it was in reality than in my head. I encourage you to look beyond the cliche of 'we try harder' and engage again with the strategy and...

An end to the armistice

Paris2.jpg The First World war didn't end on the 11th November 1918. This was merely an armistice. The war ended a year later with the Paris Peace Conference and the Treaty of Versailles that followed. I think that it is high time that the armistice maintained between creative and media agencies since...

Cool memories


"Do not take the side of those already in the right" Jean Baudrillard

The problem with bad planning

Cliche Jpeg.JPG