The Author being visited by the ghost of posts past. Illustration by Arthur Rackham.
Have a very Happy Christmas from adliterate.
Here's a festive film to get you in the mood.
Bah humbug
The Author being visited by the ghost of posts past. Illustration by Arthur Rackham.
Building better brand ideas
Thankyou to everyone that contributed to the post on brand ideas and their seeming rarity value.
I had wanted to create a definitive set of criteria for judging whether you had a proper brand idea or not. But this exercise wasn't particularly fruitful - or at least...
PVRs are so last year
"With infinite complacency men went to and fro over this globe about their little affairs, serene in their assurance of their empire over matter". H.G. Wells
Only a year ago we were all getting hot under the collar about PVRs and the threat they...
Coffee morning shenanigans
Hogarth successfully captures the moment when, in Russell's absence, today's coffee morning got a little out of hand.
Why are brand ideas so rare?
The Black Rhino (Diceros bicornis). With a population decline of 98% between 1970 and 1990 there are few animals more critically endangered than this.
Of all the beasts roaming free in the world of marketing there is none so rare as the brand idea.
The Advocate – December
This month I want to advocate Jamie Oliver’s favourite supermarket, or at least their latest campaign – Try Something New Today. I want to suggest that at long last Sainsbury’s has a proper brand idea around which to organise themselves and that this is paying off – big time. You may of course diasgree. Usual...