Monthly archive December, 2006

Bah humbug

scrooge1.JPG The Author being visited by the ghost of posts past. Illustration by Arthur Rackham.

Have a very Happy Christmas from adliterate.

Here's a festive film to get you in the mood.

Russell and Richard


Russell is a gent and he has done me the considerable honour of posting part of an inteview he did with me here . While the second session is here . To be honest I think the first one is rather better but you be the...

Building better brand ideas

Brand idea chart.JPG Thankyou to everyone that contributed to the post on brand ideas and their seeming rarity value.

I had wanted to create a definitive set of criteria for judging whether you had a proper brand idea or not. But this exercise wasn't particularly fruitful - or at least...

PVRs are so last year

War of the Worlds.jpg "With infinite complacency men went to and fro over this globe about their little affairs, serene in their assurance of their empire over matter". H.G. Wells

Only a year ago we were all getting hot under the collar about PVRs and the threat they...

Coffee morning shenanigans

hogarth.jpg Hogarth successfully captures the moment when, in Russell's absence, today's coffee morning got a little out of hand.

Why are brand ideas so rare?


The Black Rhino (Diceros bicornis). With a population decline of 98% between 1970 and 1990 there are few animals more critically endangered than this.

Of all the beasts roaming free in the world of marketing there is none so rare as the brand idea.
The Advocate - December

The Advocate – December

This month I want to advocate Jamie Oliver’s favourite supermarket, or at least their latest campaign – Try Something New Today. I want to suggest that at long last Sainsbury’s has a proper brand idea around which to organise themselves and that this is paying off – big time. You may of course diasgree. Usual...