The Author being visited by the ghost of posts past. Illustration by Arthur Rackham.
Have a very Happy Christmas from adliterate.
Here’s a festive film to get you in the mood.
The Author being visited by the ghost of posts past. Illustration by Arthur Rackham.
Have a very Happy Christmas from adliterate.
Here’s a festive film to get you in the mood.
Russell is a gent and he has done me the considerable honour of posting part of an inteview he did with me here . While the second session is here . To be honest I think the first one is rather better but you be the judge.
In a way I am finding that these interviews help hone my thinking better than posting to the blog – hope you can find something of use in here.
Thankyou to everyone that contributed to the post on brand ideas and their seeming rarity value.
I had wanted to create a definitive set of criteria for judging whether you had a proper brand idea or not. But this exercise wasn’t particularly fruitful – or at least I think its tough to try an legislate for strategic genius. And indeed as decent a list as any was included in the post I wrote about Jon Steel’s Perfect Pitch – truth, beauty, excitement, significance and persuasion if you remember.
But I really like this chart – it sort of fell out of the conversations.
“With infinite complacency men went to and fro over this globe about their little affairs, serene in their assurance of their empire over matter”. H.G. Wells
Only a year ago we were all getting hot under the collar about PVRs and the threat they posed to television advertising.
Now one talks about the PVR peril anymore.
Hogarth successfully captures the moment when, in Russell’s absence, today’s coffee morning got a little out of hand.
The Black Rhino (Diceros bicornis). With a population decline of 98% between 1970 and 1990 there are few animals more critically endangered than this.
Of all the beasts roaming free in the world of marketing there is none so rare as the brand idea.