Monthly archive February, 2007

Dirt really is good

362817041_695095658f.jpg Image courtesy of LalliSig

Poor old Dirt is Good.

Everyone is turning against it - especially in the planning fraternity.

And why? Well it stands accused of the most heinous crime - it doesn't work.

It may have strategist's hearts a flutter but it is not shifting detergent - certainly in the...

Rumsfeld on the future of advertising

rumsfeld'54.jpg Donald Rumsfeld at Princeton in the '50s because I couldn't bare to defile adliterate with an image of the man as we now know him.

I have started quoting Rumsfeld rather a lot.

Not the quote "I would not say that the future is necessarily less predictable than the past. I think...

The Brand Catwalk – Good Energy

wind turbine Hans van Reenen.jpg Image courtesy of Hans van Reenen

Brands help businesses fight the inexorable drift towards commoditisation - the point at which consumers can't tell the difference between the offerings in the marketplace and can only choose on price.

And you don't get much more...

The Brand Catwalk – NaCo

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NaCo - making it cool to be uncool

So far every dynamic little micro brand I have sent down the catwalk has been from the UK or US.

So next up is a brand that has become a cult fashion label in Mexico City - NaCo. Set up in 2001 by Robby...

The most important search engine is in our minds

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A laboured analogy for the way search engine marketing works. Image courtesy of Glennfinlas

People are very keen on search these days.

Whether Search Engine Optimisation (SEO) or Search Engine Marketing (SEM).

It is not much of a business to be in (since it is becoming rapidly commoditised) but it's something every...

Orwell's message to plannerkind

Orwell’s message to plannerkind

The original manuscript for Orwell’s 1984. Image courtesy of netcharles.com I’m rather enjoying George Orwell’s 1984 at the moment. Loads of stuff to ponder on including this rather wonderful passage that seems tailor made for my argument that quantitative research in marketing represents little more than quantitative speculation. Is appears in the section where Winston...

Giving research the needling it deserves

_C20_283LTangMuliAcupuAn161.jpg Acupuncture being used during surgery as an anaesthetic in Cultural Revolution China.

I spent some time yesterday talking to a friend that is studying Chinese Medicine.

She is training to be an acupuncturist and she is interested in the kinds of research used in evidence based medicine.

This is a big issue for...

Digital and TV sitting in a tree K.I.S.S.I.N.G.

171266881_dd3ca6cfec.jpg Image courtesy of Jaki Good

People tend to rather bang on about the death of the 30 second television commercial.

It is unclear which bit they hate the most, the 30 seconds, the television or the commerical.

Obviously I am a big fan of the commercial element, I like being commercial.

I'm still...

A kick in the teeth for LIP

49876203_cf2d0045b6.jpg Image courtesy of Stephanissimo

Call me old fashioned but I like a nice bit of rational communication. I think that if you set out to persuade people of your brands qualities and point of view you ought to do just that, persuade them.

This requires active engagement from people towards the...

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