Monthly archive April, 2007

Google is the daddy

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The Googleplex, home of the world's most valuable brand. Image courtesy of Keso.

According to new research from WPP released this week, and to which adliterate was given a sneek preview, Google is now officially the most valuable brand on earth - at $66,434m ahead of GE, Microsoft and Coca...

Blogging and planning – enough already

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Image courtesy of MrTruffle

I am bored witless by the 'is blogging killing planning?' debate now -it isn't, end of story. But in a pathetic attempt to have the last word on the matter here is the very short opinion piece I did for UK ad bible Campaign.

Adliterate is back

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That bridge shot from the Marin Headlands as the fog rushes into the bay. Image courtesy of John Curley

Been on my hols in the extraordinary and beautiful San Francisco. Clearly unable to post while in a California state of mind on account of feeling too damn nice...

Please think generously

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Image courtesy of Sagasurfer.

Much of my time is spent at the moment thinking about the nature of brand ideas - how to build them, and critically how to spot whether what you have got is good enough.

To date I have been unable to create a fail safe ready reckoner...

Too damn right my strategy is showing

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Propaganda - a job to do, something to say and therefore nothing gets in the way

One of the more stupid cliches that you hear banded about advertising agencies is the phrase "your strategy is showing".

It is usually used by creatives to describe work in which the brand idea is not...

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