Monthly archive January, 2009

Overcoming our empathy deficit

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Indifference by Azli Jamil

For those that know me personally, the idea that I have been thinking a bit about empathy may come as a bit of an out of character departure.

What’s in a name?

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It is not clear why, of all the things that might concern a business as we enter a year of economic and consumer uncertainty, changing your brand name would be number one on the list of priorities.

Bursting with pride

The full T-mobile ad shot on Thursday morning and aired last night.

Allowing myself a small off topic moment of bigging up Saatchis. I think the phrase 'we're back' may be in order. More at the T-Mobile YouTube channel.

New year’s revelations

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Image courtesy of Henry Hingst.

It struck me recently that, although I place great store in the quality of an insight, I really had no consistent way of measuring how good one of them was and no way to help other people recognise a potent insight if they stumbled across...

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