For those that know me personally, the idea that I have been thinking a bit about empathy may come as a bit of an out of character departure.
It is not clear why, of all the things that might concern a business as we enter a year of economic and consumer uncertainty, changing your brand name would be number one on the list of priorities.
Allowing myself a small off topic moment of bigging up Saatchis. I think the phrase 'we're back' may be in order. More at the T-Mobile YouTube channel.
Image courtesy of Henry Hingst.
It struck me recently that, although I place great store in the quality of an insight, I really had no consistent way of measuring how good one of them was and no way to help other people recognise a potent insight if they stumbled across...