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Month: January 2016

Posted on25/01/201610/07/2016Politics, Saatchi & Saatchi

Diversity is about how good we can all be

by Richard1 Comment on Diversity is about how good we can all be

  My life has many privileges. And without doubt one of the most extraordinary privileges I enjoyed last year was dinner with the Reverend Jesse…

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Posted on19/01/201620/03/2016Advertising

Adland’s dangerous addiction to awards

by Richard3 Comments on Adland’s dangerous addiction to awards

The advertising industry has a serious problem with addiction. Addiction to awards. Everyone in adland loves a good award. Used recreationally they can be fun,…

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Posted on10/01/201620/03/2016Planning, Provocations

In every form of content there is an optimum technology and an ideal experience

by Richard2 Comments on In every form of content there is an optimum technology and an ideal experience

The resurgent UK bookseller, Waterstones, recently stopped selling Amazon’s Kindle. For all Kindle’s convenience in accessing and consuming printed material it is a terrible way…

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Posted on04/01/201628/02/2016Advertising

Most advertising is rubbish, that’s what I like about it

by Richard2 Comments on Most advertising is rubbish, that’s what I like about it

And so it begins, another year at the coal-face of global advertising. And a moment to reflect on why I keep at it after all…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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