The The Charge of the Light Brigade is in so many ways a lesson for brands that think about social media as just another channel.
As you may know my basic philosophy about brands and web 2.0 is proceed…with caution. Social media is unfamiliar territory for brands and their representatives – largely because the rules are created by the community not the communicators – and they should stear well clear unless they know exactly what they are doing.
Fred Dibnah – steeplejack and an advocate of Britain’s industrial heritage. He would have hated all of us but that doesn’t stop us loving him.
After a feisty exchange about Honda it is time to think about which campaign to advocate for October.
The rules are emerging slowly.
Gill Sans – Eric Gill’s seminal typeface and as simple and elegant as this little presentation (which is in Tahoma).
A client asked me recently to put together a quick presentation on why brands were a good idea. I bashed this out largely ignoring all Russell’s powerpoint rules.
I think it has a simple (naive even) elegance. See what you think – you can veiw it here and download it if you can be bothered to.
Good piece in the Guardian’s comment is free blog by Neil Borman about his buring of the brands – kind of illustrates my point really.
The ethics of advertising to children is naturally a hot topic. Who should be allowed to advertise, what should they be allowed to advertise, when should they be allowed to advertise and which advertising techniques should they be allowed to use? However, the ethics of promotions aimed at kids seems less of a debate when I think they have a potentially far more damaging effect.
I had the pleasure of being at NMK’s Content 2.0 conference last week (6th June). We enjoyed some excellent speakers including Marc Canter from People…
And how can Catherine Deneuve, a flamingo and a bottle of scent help us understand the answer? Ok I lied about the flamingo.
Image from the V&A
“You can lead a horticulture but you can’t make her think” Dorothy Parker I think aphorisms rock and make any strategy, presentation, brief, conversation go…
“Orthodoxy, of whatever colour, seems to demand a lifeless imitative style”. George Orwell
You see it all the time – Client briefs, agency presentations, awards papers – the great cop out.
This is a low interest category.
It’s the universal panacea, the ultimate excuse, the dog ate my homework of the marketing world.
No wonder the work is dull, the thinking is lame or the creative is vacuous it is after all a low interest category and we might as well all go home.
Image from ‘far from dull’ by Dominic Greyer.
“Consistency is the last refuge of the unimaginative” Oscar Wilde – Aphorist par excellence
