Tribalism has got an awfully bad name of late. Built on identity and identification, it has a noble birth. But the problem is that tribalism…
All of a sudden, the world of marketing has got very polite indeed. For years we have taken absolutely no notice of whether people actually…
There is one word the advertising industry really hates. In this word lies the root of all perceived evil. It’s only a little word but…
Adam Lury, one of the founders of the late, great and greatly missed HHCL, is perhaps one of our least recognised planning legends. The exponent…
David Ogilvy famously asked clients of his agency wanting to write their own work, “why keep a dog and bark yourself?” Half a century later…
Ok so its March and this is rather late off the rank. But better late than never. It just means we have 9 months not…
The work, the work, the work. That’s the mantra by which we live and die in advertising. Good agencies are measured by the work they…
This is an article I wrote for the second edition of the New European. The New European is a fascinating publication, it was set up…
The advertising industry has a serious problem with addiction. Addiction to awards. Everyone in adland loves a good award. Used recreationally they can be fun,…
And so it begins, another year at the coal-face of global advertising. And a moment to reflect on why I keep at it after all…
I have never understood the belief that advertising dollars should follow people’s time. The assumption that if people spend 50% of their time some place…
The greatest insult you can throw at someone in this industry is that they are a dinosaur. Being a dinosaur not only implies that you…
