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Tag: advertising

Posted on30/05/2023Advertising, Provocations

When it comes to vaping, let’s not make the mistakes of the past

by RichardLeave a comment on When it comes to vaping, let’s not make the mistakes of the past

I have always believed that advertising and regulation go hand in hand. Advertising needs regulating because of its power. We understand that better than anyone…

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Posted on01/10/201901/10/2019Advertising

Belief is our killer app

by RichardLeave a comment on Belief is our killer app

Tribalism has got an awfully bad name of late. Built on identity and identification, it has a noble birth. But the problem is that tribalism…

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Posted on30/09/201819/02/2019Advertising

Advertising only ever works by consent

by Richard1 Comment on Advertising only ever works by consent

All of a sudden, the world of marketing has got very polite indeed. For years we have taken absolutely no notice of whether people actually…

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Posted on02/11/201719/05/2018Advertising, Articles and columns, Planning

The real genuis of ‘and’

by Richard2 Comments on The real genuis of ‘and’

There is one word the advertising industry really hates. In this word lies the root of all perceived evil. It’s only a little word but…

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Posted on26/10/201701/10/2019Advertising, Provocations

We need to think more about advertising

by Richard3 Comments on We need to think more about advertising

Adam Lury, one of the founders of the late, great and greatly missed HHCL, is perhaps one of our least recognised planning legends. The exponent…

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Posted on28/06/201702/11/2017Advertising

Why hire an advertising agency?

by Richard3 Comments on Why hire an advertising agency?

David Ogilvy famously asked clients of his agency wanting to write their own work, “why keep a dog and bark yourself?” Half a century later…

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Posted on19/03/201726/10/2017Advertising, Planning

The year ahead in planning

by Richard

Ok so its March and this is rather late off the rank. But better late than never. It just means we have 9 months not…

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Posted on26/09/201611/12/2016Advertising, Planning

Stand up for strategy

by Richard1 Comment on Stand up for strategy

The work, the work, the work. That’s the mantra by which we live and die in advertising. Good agencies are measured by the work they…

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Posted on26/07/201622/08/2016Advertising, Saatchi & Saatchi

Remain was advertising’s lowest moment

by RichardLeave a comment on Remain was advertising’s lowest moment

This is an article I wrote for the second edition of the New European. The New European is a fascinating publication, it was set up…

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Posted on19/01/201620/03/2016Advertising

Adland’s dangerous addiction to awards

by Richard3 Comments on Adland’s dangerous addiction to awards

The advertising industry has a serious problem with addiction. Addiction to awards. Everyone in adland loves a good award. Used recreationally they can be fun,…

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Posted on04/01/201628/02/2016Advertising

Most advertising is rubbish, that’s what I like about it

by Richard2 Comments on Most advertising is rubbish, that’s what I like about it

And so it begins, another year at the coal-face of global advertising. And a moment to reflect on why I keep at it after all…

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Posted on05/12/201528/02/2016Advertising, Provocations

Ad blocking is our fault

by Richard1 Comment on Ad blocking is our fault

I have never understood the belief that advertising dollars should follow people’s time. The assumption that if people spend 50% of their time some place…

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Adliterate has been delivering radical thinking for the brand advice business for 15 years. It is concerned with the future of advertising and marketing, the impact of technology and the nature of potent brands. It takes a radical view to solve deep seated problems and it sets its self against orthodoxy in any form. It also aims to be deliberately provocative. Because life is more fun that way.

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