Posts tagged "strategy"
The real genuis of 'and'

The real genuis of ‘and’

There is one word the advertising industry really hates. In this word lies the root of all perceived evil. It’s only a little word but its sends shivers down our collective spines. The advertising industry hates the word ‘and’. Instead, if we are really honest, we much prefer the word ‘or’.  We tend to be...
The seven deadly sins of planning

The seven deadly sins of planning

Recently I was asked to talk to the Open Strategy Group about planning bad habits that should be addressed in 2017. And so I aimed off at what seem more to me as sins than simply bad habits. The seven deadly sins of planning. Here is the slideshare from the event, each point illustrated by...
Why we need to adopt whole puzzle thinking

Why we need to adopt whole puzzle thinking

A while back the good people at Admap asked me, along with a bunch of other strategists to contribute to a bumper September issue on the future of Strategy. It’s rather long but here it is for your delight. The skills of the strategist are, with the best will in the world, unnecessary. In any...
Stand up for strategy

Stand up for strategy

The work, the work, the work. That’s the mantra by which we live and die in advertising. Good agencies are measured by the work they win and the way that they work. But great agencies are always measured by the quality of the work they make. CDP, BMP, BBH and Mother all brought innovation to...
Strategies from the edge

Strategies from the edge

I don’t like the word edgy. Edgy is appallingly overused in our business to describe work that that is uncomfortably unconventional.
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