Three years young


Image courtesy of Below Zero.

Forgive this self indulgent post but I just wanted to say thank you to everyone that has helped adliterate stay the course for three years this month, whether commenting, linking or reading. Self evidently I couldn’t do it without you.

In particular your comments that offer a thoughtfulness and intelligence often lacking in the original post! And at best they not only get the debate going but take us somewhere new and far more interesting.

Incidentally looking at the 2420 comments so far, the first was from Rob Mortimer as was virtually the last. That deserves the blogging equivalent of a carriage clock.

Loyalty my arse


Image courtesy of Simon Lord

Every morning as I meander to work in Charlotte Street I fortify myself for the day ahead at the Caffe Nero on Tottenham Court Road.

And every morning as I hand over the cash they parrot the same old question ‘do you have a loyalty card’. And every morning I mumble a ‘no’ and move onto the next question which is about muffins or other items from the pastry selection.

The four I’s


United London’s anti-salt campaign from last year. The four I’s in action.

I have been giving a bit of thought to a planning approach recently. Something that reflects they way I do it at the moment but nothing too heavy and contrived.

Naturally it involves alliteration and specifically the words ‘interesting’, ‘instinct’, ‘insight’ and ‘idea’..

Be careful what you wish for


Image courtesy of mytopography

I owe my career in advertising to an ad.

Not to an ad that inspired me but one that I responded to. It was placed by a long gone and deservedly forgotten direct marketing agency trying to find graduate recruits many months after the above the line shops had employed all the good ones. The ad read ‘By the year 2000 90% of marketing will be direct marketing’ and I was sold.

Related Posts Plugin for WordPress, Blogger...