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Category: Provocations

Posted on02/06/201901/10/2019Provocations

Make acronyms your enemy

by RichardLeave a comment on Make acronyms your enemy

Most see the act of saying something that has absolutely no chance of ever coming to fruition or doing something that has absolutely no chance…

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Posted on29/05/201825/11/2018Advertising, Articles and columns, Provocations

We need more ‘non-working marketing spend’, not less

by Richard2 Comments on We need more ‘non-working marketing spend’, not less

There are many phrases to which I take exception. I hate dead metaphors such as “Achilles’ heel”. I hate euphemisms that are designed to disguise…

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Posted on19/05/201817/08/2018Articles and columns, Provocations

Banishing unconscious bias from your planning

by RichardLeave a comment on Banishing unconscious bias from your planning

To celebrate the 55th series of Have I Got News For You, the show’s team captains, Ian Hislop and Paul Merton gave a now infamous…

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Posted on02/12/201701/06/2018Advertising, Planning, Provocations

Orthodoxy is toxic

by Richard3 Comments on Orthodoxy is toxic

All my heroes are equal but George Orwell is more equal than others. I’m not taken to affection for old Etonian propagandists, after all there…

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Posted on26/10/201701/10/2019Advertising, Provocations

We need to think more about advertising

by Richard3 Comments on We need to think more about advertising

Adam Lury, one of the founders of the late, great and greatly missed HHCL, is perhaps one of our least recognised planning legends. The exponent…

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Posted on11/03/201728/06/2017Provocations

Who will buy our goods if every job has been automated?

by Richard1 Comment on Who will buy our goods if every job has been automated?

During an early 1950s tour of the recently modernised Ford plant in Cleveland the President of the United Automobile Workers Union, Walter Reuther, was shown…

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Posted on19/03/201622/08/2016Advertising, Provocations, Saatchi & Saatchi

Stop faking it – Creating more meaningful connections with mums

by Richard2 Comments on Stop faking it – Creating more meaningful connections with mums

Mumstock is the only marketing conference in the UK devoted to improving the woeful standard of marketing to mums. We have been at it for…

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Posted on10/01/201620/03/2016Planning, Provocations

In every form of content there is an optimum technology and an ideal experience

by Richard2 Comments on In every form of content there is an optimum technology and an ideal experience

The resurgent UK bookseller, Waterstones, recently stopped selling Amazon’s Kindle. For all Kindle’s convenience in accessing and consuming printed material it is a terrible way…

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Posted on05/12/201510/01/2016Advertising, Provocations

The state of digital advertising right now

by Richard12 Comments on The state of digital advertising right now

I’ve been having a pop at digital advertising recently. About how ad blocking is the fault of all of us that create online advertising. No…

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Posted on05/12/201528/02/2016Advertising, Provocations

Ad blocking is our fault

by Richard1 Comment on Ad blocking is our fault

I have never understood the belief that advertising dollars should follow people’s time. The assumption that if people spend 50% of their time some place…

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Posted on22/11/201503/03/2017Advertising, Provocations

The marketing truths we are all in danger of forgetting

by Richard11 Comments on The marketing truths we are all in danger of forgetting

  Ask most secondary school aged kids how to prevent scurvy, a disease they will have had little contact with and they will tell you,…

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Posted on11/06/201511/10/2015Planning, Provocations

Does every brand need a purpose?

by Richard13 Comments on Does every brand need a purpose?

Gold Blend coffee has a new campaign. You’ll know if you live in any remotely built up part of the UK because the media buy…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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