The real revolution in social won’t be online
One of the 24 illustrations by Eric Ravilious for Highstreet published in 1938. We are undertaking a major project in Saatchi & Saatchi at the moment on the future of the high street. While this is a subject that has been repeatedly dug over in the past couple of years as the high street has...
The price of everything the value of nothing
Chateau Petrus, sadly the ’78 is missing. Image courtesy of cDubya. One of the key tenets of behavioural theory is that we value more the things for which we pay more. The more expensive the wine, the greater quality we believe it to be and the more that we value it. So how come this...
How unspecial are you?
Image courtesy of Lufitoom I was taking afternoon tea with the man-legend Russell Davies this week and amongst many random things we chatted about was the idea of Unspecial. I suppose at its heart Unspecial is about how similar we all are. While we all have our idiosyncrasies, we aren’t that special or unique as...
Do I not like crowd sourcing
Talk about jumping on the band wagon some considerable time after it has packed up and left town, Peperami is the latest brand to indulge itself in a little spot of crowd sourcing to support their nibblers sub-brand under the thought that they are ‘a little bit of an animal’. And harmless fun this work...
More sex please, were British
Image courtesy of Dave Gorman I have long believed that advertising is not a profession. Don’t get me wrong, I’m not embarrassed about what we do and I certainly have little sympathy with the sentiment of that terrible old joke. You know the in which someone asks that his mother is not told that he...
Who is to blame?
Image courtesy of Planoscorpio Say what you like about Cannes but at its best it still serves as a barometer for where our industry and our product is heading. Most notably the Titanium shortlist, packed as it is with the coolest work from the coolest agencies and representing the new creative dividend that is on...
Is it the end of the line for the digital agency?
Image courtesy of Ackers-Schoolboy Hero!!!! Some time in the early summer the Met Office rather confidently predicted that this would be the summer of the BBQ, so hot, dry and altogether splendid was our weather going to be. Alas it turned out to be a rather different meteorological kettle of fish and once again this...
Brand respsonse – a case of having your cake and eating it
Image courtesy of Blake E. Marquis. Eddie Izzard has a standup routine about how useless the Church of England would have been at the Spanish Inquisition, because everyone appearing before it would have been given the option of cake or death. Naturally most people end up choosing the cake option.
How come Sainsbury’s is doing so well and Tesco isn’t?
Image courtesy of avlxyz. I love Facebook. But its not often I stumble across a real revelation there. Not so a couple of weeks ago when a feed from Paul Mcenany’s excellent blog heehawmarketing popped up between the updates on the previous evenings inebriations and indiscretions.
Great ideas can come from anywhere, my arse
Image courtesy of Markus Nielsen There are many terrible cliches that lurk like sewer rats in the daily effluent of the advertising industry. And much like sewer rats they are always close to the surface, wholly unpleasant and bloody difficult to eradicate. By far the most pernicious and destructive is the now widely held belief...