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Category: Provocations

Posted on26/10/201701/10/2019Advertising, Provocations

We need to think more about advertising

by Richard3 Comments on We need to think more about advertising

Adam Lury, one of the founders of the late, great and greatly missed HHCL, is perhaps one of our least recognised planning legends. The exponent…

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Posted on11/03/201728/06/2017Provocations

Who will buy our goods if every job has been automated?

by Richard1 Comment on Who will buy our goods if every job has been automated?

During an early 1950s tour of the recently modernised Ford plant in Cleveland the President of the United Automobile Workers Union, Walter Reuther, was shown…

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Posted on19/03/201622/08/2016Advertising, Provocations, Saatchi & Saatchi

Stop faking it – Creating more meaningful connections with mums

by Richard2 Comments on Stop faking it – Creating more meaningful connections with mums

Mumstock is the only marketing conference in the UK devoted to improving the woeful standard of marketing to mums. We have been at it for…

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Posted on10/01/201620/03/2016Planning, Provocations

In every form of content there is an optimum technology and an ideal experience

by Richard2 Comments on In every form of content there is an optimum technology and an ideal experience

The resurgent UK bookseller, Waterstones, recently stopped selling Amazon’s Kindle. For all Kindle’s convenience in accessing and consuming printed material it is a terrible way…

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Posted on05/12/201510/01/2016Advertising, Provocations

The state of digital advertising right now

by Richard12 Comments on The state of digital advertising right now

I’ve been having a pop at digital advertising recently. About how ad blocking is the fault of all of us that create online advertising. No…

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Posted on05/12/201528/02/2016Advertising, Provocations

Ad blocking is our fault

by Richard1 Comment on Ad blocking is our fault

I have never understood the belief that advertising dollars should follow people’s time. The assumption that if people spend 50% of their time some place…

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Posted on22/11/201503/03/2017Advertising, Provocations

The marketing truths we are all in danger of forgetting

by Richard11 Comments on The marketing truths we are all in danger of forgetting

  Ask most secondary school aged kids how to prevent scurvy, a disease they will have had little contact with and they will tell you,…

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Posted on11/06/201511/10/2015Planning, Provocations

Does every brand need a purpose?

by Richard13 Comments on Does every brand need a purpose?

Gold Blend coffee has a new campaign. You’ll know if you live in any remotely built up part of the UK because the media buy…

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Posted on27/03/201516/08/2015Brands, Provocations, Saatchi & Saatchi

Motherhood is not a job

by Richard2 Comments on Motherhood is not a job

Motherhood is many things and many of them are at the frustrating, nerve shredding and just sheer hard graft end of the spectrum. But one…

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Posted on14/02/201511/10/2015Brands, Provocations

Put an end to guano marketing

by Richard26 Comments on Put an end to guano marketing

Do you ever find that a word, a particular word suddenly starts to really irritate you? Perhaps a word that previously seemed rather innocuous, useful…

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Posted on29/05/201421/08/2015Planning, Provocations

How we slowed down the connection between consumers and creatives

by Richard11 Comments on How we slowed down the connection between consumers and creatives

Nothing, I repeat nothing connects a planner and therefore an agency to the people that its is trying to understand better than qualitative research. Instinct…

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Posted on26/04/201421/08/2015Advertising, Presentations, Provocations, Saatchi & Saatchi

Don’t call me mum

by Richard7 Comments on Don’t call me mum

It’s been a busy week at Saatchi towers. On Wednesday I unveiled the results of a project that I have been working on with the…

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Adliterate has been delivering radical thinking for the brand advice business for 15 years. It is concerned with the future of advertising and marketing, the impact of technology and the nature of potent brands. It takes a radical view to solve deep seated problems and it sets its self against orthodoxy in any form. It also aims to be deliberately provocative. Because life is more fun that way.

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