Brand respsonse – a case of having your cake and eating it
How come Sainsbury’s is doing so well and Tesco isn’t?
Great ideas can come from anywhere, my arse
Telephone research must stop. Full stop.
Image courtesy of Old Telephones
Let's agree this now everyone. There are some things marketing and communications should steer well clear of and the telephone is one of them. So lets have no more telemarketing spam, lets have no more political parties ringing people up with an automated message and...
Problems wanted
Mad Men, a simpler time of real men, real problems and lots of sex on mid century design classics. Image courtesy of Slate.
Unfortunately much advertising is self indulgent nonsense that simply serves to waste the client’s money and the consumer’s time.
As I please – Time to change tack on tobacco
The definition of irony. A British Red Cross ambulance paid for by the workers of the Bristol cigarette manufacturers WD & HO Wills 1914-18. Image courtesy of brizzle born and bred.
As a life long non-smoker and rabid anti-smoker, no one has appreciated and enjoyed the progressive decline in smokers’...
The work fights back
It is time to get unreasonable in support of truly great work. Image courtesy of Antar.Ellis
Returning to the world of advertising after a short break, I am reminded of the fundamental truth of our business. To paraphrase the advice given to Bill Clinton during the 1992 Presidential Campaign, it’s...
Are our start ups a let down?
Image courtesy of Fiat Luxe
The start up plays an almost mythical role in the world of advertising. Start ups are not simply an outlet for the professional and material ambitions of the best in the business, they are absolutely essential to the health and vitality of the industry. If...
Loyalty my arse
Image courtesy of Simon Lord
Every morning as I meander to work in Charlotte Street I fortify myself for the day ahead at the Caffe Nero on Tottenham Court Road.
And every morning as I hand over the cash they parrot the same old question ‘do you have a loyalty card’....
The death of serendipity
Serendipity is not only a beautiful word it is a very beautiful thing.
One of the great delights of life, serendipity ploughs a furrow between co-incidence on the one hand and fate on the other while being part of neither.
But I’m rather afraid that it is progressively disappearing from our lives, collateral damage in the quest...