Skip to content

Radical thinking for the brand advice business

Menu
  • Richard Huntington
  • Email

Category: Articles and columns

Posted on29/10/2023Advertising, Articles and columns

If you want to be right, try being wrong

by RichardLeave a comment on If you want to be right, try being wrong

The more fashionable parts of the advertising industry have always liked failure. They go on and on about how important it is to fail. To…

Read More
Posted on08/03/202308/03/2023Articles and columns, Politics, Provocations

The middle matters to marketers

by RichardLeave a comment on The middle matters to marketers

On March 31st last year, Joe Bidden made a landmark speech to a group of Trades Unionists in Pittsburgh. While little remarked upon in the UK,…

Read More
Posted on05/01/202305/01/2023Articles and columns, Inspiration, Provocations, Saatchi & Saatchi

We can only get through this together

by RichardLeave a comment on We can only get through this together

I look forward to 2023 trends presentations crossing my desk with the same enthusiasm that I greet Tory canvassers on my doorstep, for I adore…

Read More
Posted on25/09/202125/09/2021Advertising, Articles and columns

Why we need to be a bit more T-A-M-M-Y

by Richard1 Comment on Why we need to be a bit more T-A-M-M-Y

This story is about country music, emotion and how we truly connect with our audiences. I wrote it a while ago but was reminded of…

Read More
Posted on03/01/202103/01/2021Advertising, Articles and columns, Saatchi & Saatchi

Advertising needs more chutzpah

by RichardLeave a comment on Advertising needs more chutzpah

At the end of last year I wrote a piece celebrating 50 years of Saatchi & Saatchi. We aren’t much given to looking backwards as…

Read More
Posted on05/04/202005/04/2020Articles and columns, Brands

We don't save people's lives

by Richard2 Comments on We don't save people's lives

We don’t save people’s lives. It used to be a joke didn’t it? With a laugh in our throats, we would chortle that what we…

Read More
Posted on17/02/201901/10/2019Advertising, Articles and columns, Brands

Don’t let your marketing become famous

by Richard1 Comment on Don’t let your marketing become famous

In August 2003 Alistair Campbell, Tony Blair’s Director of Communications, resigned. For some months he had been at the centre of allegations that the intelligence…

Read More
Posted on17/08/201819/02/2019Articles and columns, Brands, Planning

Monopoly, the commercial dividend of powerful brands

by RichardLeave a comment on Monopoly, the commercial dividend of powerful brands

My favourite episode of South Park is ‘Gnomes’. Not only is it properly funny, if you like your humour puerile and immature, but it also…

Read More
Posted on29/05/201825/11/2018Advertising, Articles and columns, Provocations

We need more ‘non-working marketing spend’, not less

by Richard2 Comments on We need more ‘non-working marketing spend’, not less

There are many phrases to which I take exception. I hate dead metaphors such as “Achilles’ heel”. I hate euphemisms that are designed to disguise…

Read More
Posted on19/05/201817/08/2018Articles and columns, Provocations

Banishing unconscious bias from your planning

by RichardLeave a comment on Banishing unconscious bias from your planning

To celebrate the 55th series of Have I Got News For You, the show’s team captains, Ian Hislop and Paul Merton gave a now infamous…

Read More
Posted on26/02/201817/08/2018Articles and columns, Brands, Politics

Can brands help the cohesion of divided nations?

by Richard2 Comments on Can brands help the cohesion of divided nations?

It’s Winter and that means one thing these days. The National Health Service is in crisis. A perfect storm of seasonal pressure, changing demographics, advances…

Read More
Posted on02/11/201719/05/2018Advertising, Articles and columns, Planning

The real genuis of ‘and’

by Richard2 Comments on The real genuis of ‘and’

There is one word the advertising industry really hates. In this word lies the root of all perceived evil. It’s only a little word but…

Related Posts Plugin for WordPress, Blogger...
Read More

Posts pagination

Page 1 Page 2 … Page 4 Next Page

Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

Subscribe to adliterate

Brand new thinking direct to your inbox

Categories

Archives

Amphibious Theme by TemplatePocket ⋅ Powered by WordPress