The most pressing issue facing advertising today is the collapse our industry’s economics. The plain fact is we are paid less and less for the…
Believe it or not adliterate has been going for twenty years. It began in March 2005 in an attempt to get some thinking out into…
Without doubt the driving force behind business transformation over the past decade has been digital. Creating new digital businesses and bringing the power of data…
If you really want to know what’s happening in Britain right now, something that should preoccupy all but the most narcissistic UK marketers, you need…
We do not build brands for the good of our health. Creating a strong and healthy brand is a means to an end and that…
You’ve done your scratching and come up with some interesting stem ideas you want to work with. Now its time to improvise. For a long…
There is a subject that we haven’t properly engaged with in brand strategy journey. In part, this is because I have been shying away from…
The world of brand strategy is deluged by ideas and words that are misused and misunderstood. Insight is one of them. Indeed is is perhaps…
Brands are fundamentally misunderstood. The more that the brand concept has become popular and part of everyday conversation, the less clarity there is about it.…
At times of extreme crisis, when people’s livelihoods and lives are in constant danger and the world sits on the precipice of escalating conflict, what…
“Discovery consists of looking at the same things as everyone else and seeing something different”.Albert Szent-Gyorgi, Biochemist and Nobel Prize winner In building brilliant brand…
