“Without passion, all the skill in the world won’t lift you above craft. Without skill, all the passion in the world will leave you eager…
We have talked a lot about the value of being radical, of getting to the root cause of things. It is an incredibly helpful philosophy…
“Orthodoxy, of whatever colour, seems to demand a lifeless, imitative style”George Orwell, Politics and the English Language George Orwell has much to teach the brand…
“No one died of stench in Victorian London. But tens of thousands died because the fear of stench blinded then to the true perils of…
I have built a professional life thinking about brands and putting that thinking into practice for many organisations. But this was all a bit of…
Advertising and agriculture feel at opposite ends of the universe we all inhabit. Perhaps the only similarity being the way both our professions are vilified…
We don’t save people’s lives. It used to be a joke didn’t it? With a laugh in our throats, we would chortle that what we…
Language matters. In 1994 the Conservative Government abandoned one of Margaret Thatcher’s flagship policies, the Community Charge. The charge was intended to replace domestic rates…
In August 2003 Alistair Campbell, Tony Blair’s Director of Communications, resigned. For some months he had been at the centre of allegations that the intelligence…
