There is one audience every marketer is allergic too. The middle class. You can talk about them in the abstract, but you must never mention…
Without doubt the driving force behind business transformation over the past decade has been digital. Creating new digital businesses and bringing the power of data…
I am no fan of intellectuals. The people that complicate, theorise, pontificate and posture. With little effect on the real world. Marketing is a simple…
I have always believed that advertising and regulation go hand in hand. Advertising needs regulating because of its power. We understand that better than anyone…
If you really want to know what’s happening in Britain right now, something that should preoccupy all but the most narcissistic UK marketers, you need…
On March 31st last year, Joe Bidden made a landmark speech to a group of Trades Unionists in Pittsburgh. While little remarked upon in the UK,…
I look forward to 2023 trends presentations crossing my desk with the same enthusiasm that I greet Tory canvassers on my doorstep, for I adore…
Age is not a good look in advertising. After all, we are one of the only industries in which experience is rather frowned upon, even…
At times of extreme crisis, when people’s livelihoods and lives are in constant danger and the world sits on the precipice of escalating conflict, what…
Advertising and agriculture feel at opposite ends of the universe we all inhabit. Perhaps the only similarity being the way both our professions are vilified…
Our countryside has taken a bit of a hammering this summer, or at least parts and parcels of our countryside. As lockdown has eased and…
