Credit where it’s due
John Lewis on London’s Oxford Street. Image courtesy of Timothygareth This is the new John Lewis ad from Adam & Eve. I guess in a way is easypeasy to create emotional advertising for John Lewis, after all thats what we got in spades last Christmas with the ‘sweet child of mine’ spot. Trickier to do...
The Advocate – January
Image courtesy of Threeminds. Ah yes, the advocate. I have let it fall a bit by the wayside recently but the new year seems a good time to get it going again and on Cadbury’s of course because we can now start to get a feel for whether the work was strategic folly or enormously...
The Advocate – February
Let’s play guess the brand. Photo courtesy of Lolapaipro As you can tell from the Brand Catwalk strand I am interested in the qualities that make for potent new brands. They appear, seemingly out of nowhere, purpose built for the new brand landscape and dripping in authenticity, product performance and points of view. But what...
The advocate – January
Those cheeky PG chimps The Advocate is usually dedicated to advocating the merits of an advertising campaign in an attempt to prove that the work that we love and instinctively believe in actually works. I’m plain out of this stuff at the moment – not much is floating my boat this January – so I...
The Advocate – December
This month I want to advocate Jamie Oliver’s favourite supermarket, or at least their latest campaign – Try Something New Today. I want to suggest that at long last Sainsbury’s has a proper brand idea around which to organise themselves and that this is paying off – big time. You may of course diasgree. Usual...
The Advocate – October
Photo courtesy of Balls is clearly much less of a campaign than Honda’s ‘Power of Dreams’ but as one off TV commericals go really rather good. And it has a sequel in post at the moment involving semtex and paint that is quite possibly the most eagerly anticipated piece of work in advertising history –...
The first candidate for the Advocate is 
The advocate
The Last Judgement by Rubens 1577 – 1640 So here is the idea. We love great thinking. We love great work. We believe great thinking and great work works. Right. So the idea behind the advocate is that we nominate a campaign we love and then we call upon the planner, creatives, agency or client...