This was a series of posts in which a powerful piece of creative work was advocated and then the community asked to discuss whether it was working. Many of these campaigns have gone on to win both creative and effectiveness awards.
The first candidate for the Advocate is Honda. Loads of people wanted to talk about it and there already seems to be some healthy debate on the subject – thankyou Neil and John.
Let me pin my colours to the mast.
I think what Honda and W+K have done is extraordinary.