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Category: The advocate

This was a series of posts in which a powerful piece of creative work was advocated and then the community asked to discuss whether it was working. Many of these campaigns have gone on to win both creative and effectiveness awards.

Posted on27/04/201024/05/2012Advertising, The advocate

Credit where it’s due

by Richard3 Comments on Credit where it’s due

John Lewis on London’s Oxford Street. Image courtesy of Timothygareth This is the new John Lewis ad from Adam & Eve. I guess in a…

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Posted on18/01/200825/05/2012The advocate

The Advocate – January

by Richard28 Comments on The Advocate – January

Image courtesy of Threeminds. Ah yes, the advocate. I have let it fall a bit by the wayside recently but the new year seems a…

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Posted on30/01/200725/05/2012The advocate

The Advocate – February

by Richard6 Comments on The Advocate – February

Let’s play guess the brand. Photo courtesy of Lolapaipro As you can tell from the Brand Catwalk strand I am interested in the qualities that…

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Posted on12/01/200725/05/2012The advocate

The advocate – January

by Richard15 Comments on The advocate – January

Those cheeky PG chimps The Advocate is usually dedicated to advocating the merits of an advertising campaign in an attempt to prove that the work…

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Posted on05/12/200625/05/2012The advocate

The Advocate – December

by Richard29 Comments on The Advocate – December

This month I want to advocate Jamie Oliver’s favourite supermarket, or at least their latest campaign – Try Something New Today. I want to suggest…

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Posted on30/10/200625/05/2012The advocate

The Advocate – November

by Richard17 Comments on The Advocate – November

This month I want to advocate VW. Not that nicey nicey stuff from DDB London with its achingly dull restraint and ever so accutely observed…

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Posted on25/09/200625/05/2012The advocate

The Advocate – October

by Richard40 Comments on The Advocate – October

Photo courtesy of Balls is clearly much less of a campaign than Honda’s ‘Power of Dreams’ but as one off TV commericals go really rather…

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Posted on25/08/200623/05/2012The advocate, Uncategorized

The Advocate – September

by Richard61 Comments on The Advocate – September

Grrr.jpg
The first candidate for the Advocate is Honda. Loads of people wanted to talk about it and there already seems to be some healthy debate on the subject – thankyou Neil and John.
Let me pin my colours to the mast.
I think what Honda and W+K have done is extraordinary.

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Posted on22/08/200625/05/2012The advocate

The advocate

by Richard32 Comments on The advocate

The Last Judgement by Rubens 1577 – 1640 So here is the idea. We love great thinking. We love great work. We believe great thinking…

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Adliterate has been delivering radical thinking for the brand advice business for 15 years. It is concerned with the future of advertising and marketing, the impact of technology and the nature of potent brands. It takes a radical view to solve deep seated problems and it sets its self against orthodoxy in any form. It also aims to be deliberately provocative. Because life is more fun that way.

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