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Posted on17/08/201819/02/2019Articles and columns, Brands, Planning

Monopoly, the commercial dividend of powerful brands

by RichardLeave a comment on Monopoly, the commercial dividend of powerful brands

My favourite episode of South Park is ‘Gnomes’. Not only is it properly funny, if you like your humour puerile and immature, but it also…

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Posted on01/06/201825/11/2018Advertising, Planning

In praise of passive planning

by Richard5 Comments on In praise of passive planning

One of my favourite ads of all time is Honda Grrr. A Wieden & Kennedy classic, it’s still fresh and powerful a decade on, albeit…

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Posted on29/05/201825/11/2018Advertising, Articles and columns, Provocations

We need more ‘non-working marketing spend’, not less

by Richard2 Comments on We need more ‘non-working marketing spend’, not less

There are many phrases to which I take exception. I hate dead metaphors such as “Achilles’ heel”. I hate euphemisms that are designed to disguise…

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Posted on19/05/201817/08/2018Articles and columns, Provocations

Banishing unconscious bias from your planning

by RichardLeave a comment on Banishing unconscious bias from your planning

To celebrate the 55th series of Have I Got News For You, the show’s team captains, Ian Hislop and Paul Merton gave a now infamous…

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Posted on26/02/201817/08/2018Articles and columns, Brands, Politics

Can brands help the cohesion of divided nations?

by Richard2 Comments on Can brands help the cohesion of divided nations?

It’s Winter and that means one thing these days. The National Health Service is in crisis. A perfect storm of seasonal pressure, changing demographics, advances…

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Posted on02/12/201701/06/2018Advertising, Planning, Provocations

Orthodoxy is toxic

by Richard3 Comments on Orthodoxy is toxic

All my heroes are equal but George Orwell is more equal than others. I’m not taken to affection for old Etonian propagandists, after all there…

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Posted on02/11/201719/05/2018Advertising, Articles and columns, Planning

The real genuis of ‘and’

by Richard2 Comments on The real genuis of ‘and’

There is one word the advertising industry really hates. In this word lies the root of all perceived evil. It’s only a little word but…

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Posted on26/10/201701/10/2019Advertising, Provocations

We need to think more about advertising

by Richard3 Comments on We need to think more about advertising

Adam Lury, one of the founders of the late, great and greatly missed HHCL, is perhaps one of our least recognised planning legends. The exponent…

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Posted on25/07/201702/12/2017Advertising, Planning

No more ‘millennial’ twaddle please

by Richard7 Comments on No more ‘millennial’ twaddle please

Peter Mead, the co-founder of Abbott Mead Vickers, had a profound dislike for one particular word. An old school ad man from a modest background,…

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Posted on28/06/201702/11/2017Advertising

Why hire an advertising agency?

by Richard3 Comments on Why hire an advertising agency?

David Ogilvy famously asked clients of his agency wanting to write their own work, “why keep a dog and bark yourself?” Half a century later…

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Posted on19/03/201726/10/2017Advertising, Planning

The year ahead in planning

by Richard

Ok so its March and this is rather late off the rank. But better late than never. It just means we have 9 months not…

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Posted on11/03/201728/06/2017Provocations

Who will buy our goods if every job has been automated?

by Richard1 Comment on Who will buy our goods if every job has been automated?

During an early 1950s tour of the recently modernised Ford plant in Cleveland the President of the United Automobile Workers Union, Walter Reuther, was shown…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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