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Tag: brand strategy

Posted on22/09/201304/04/2014Planning

Give brands what they deserve not what they want

by RichardLeave a comment on Give brands what they deserve not what they want

In 1964 the new headquarters of the Royal College of Physicians (RCP) opened its doors, the fifth building the venerable organisation had inhabited since its…

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Adliterate has been delivering radical thinking for the brand advice business for 15 years. It is concerned with the future of advertising and marketing, the impact of technology and the nature of potent brands. It takes a radical view to solve deep seated problems and it sets its self against orthodoxy in any form. It also aims to be deliberately provocative. Because life is more fun that way.

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