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Posts tagged "brand strategy"
Why worship one brand god when you can worship many?

Why worship one brand god when you can worship many?

I’m no great fan of monotheism The idea that there is one true god, one answer to the entirety of life, the universe and everything has always struck me as rather arrogant. Indeed, I am deeply suspicious of certainty in any guise, religious or otherwise. Certainty seems at odds with a genuine search for truth,...
Does every brand need a purpose?

Does every brand need a purpose?

Gold Blend coffee has a new campaign. You’ll know if you live in any remotely built up part of the UK because the media buy is impressive. And it has to be said that it has caused a bit of a stir in the planning community. Now I accept that a bunch of North London...
Interesting versus right - revisited

Interesting versus right – revisited

If there is one defining philosophy of my approach to planning and strategic development it is the mantra that it is vital to be interesting but merely important to be right. This is based on the observation that those that are preoccupied with finding the right solution very rarely turn up anything remotely interesting. While...
Give brands what they deserve not what they want

Give brands what they deserve not what they want

In 1964 the new headquarters of the Royal College of Physicians (RCP) opened its doors, the fifth building the venerable organisation had inhabited since its foundation in 1518. Not only was the location at end one of the Nash Terraces in The Regent’s Park, somewhat of a departure for the College (having previously inhabited buildings...
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