The world of brand strategy is deluged by ideas and words that are misused and misunderstood. Insight is one of them. Indeed is is perhaps…
“Discovery consists of looking at the same things as everyone else and seeing something different”.Albert Szent-Gyorgi, Biochemist and Nobel Prize winner In building brilliant brand…
We have talked a lot about the value of being radical, of getting to the root cause of things. It is an incredibly helpful philosophy…
“Orthodoxy, of whatever colour, seems to demand a lifeless, imitative style”George Orwell, Politics and the English Language George Orwell has much to teach the brand…
“No one died of stench in Victorian London. But tens of thousands died because the fear of stench blinded then to the true perils of…
I have built a professional life thinking about brands and putting that thinking into practice for many organisations. But this was all a bit of…
I’m no great fan of monotheism The idea that there is one true god, one answer to the entirety of life, the universe and everything…
Gold Blend coffee has a new campaign. You’ll know if you live in any remotely built up part of the UK because the media buy…
If there is one defining philosophy of my approach to planning and strategic development it is the mantra that it is vital to be interesting…
