There is one audience every marketer is allergic too. The middle class. You can talk about them in the abstract, but you must never mention…
We do not build brands for the good of our health. Creating a strong and healthy brand is a means to an end and that…
There is a subject that we haven’t properly engaged with in brand strategy journey. In part, this is because I have been shying away from…
The world of brand strategy is deluged by ideas and words that are misused and misunderstood. Insight is one of them. Indeed is is perhaps…
“Discovery consists of looking at the same things as everyone else and seeing something different”.Albert Szent-Gyorgi, Biochemist and Nobel Prize winner In building brilliant brand…
We have talked a lot about the value of being radical, of getting to the root cause of things. It is an incredibly helpful philosophy…
“Orthodoxy, of whatever colour, seems to demand a lifeless, imitative style”George Orwell, Politics and the English Language George Orwell has much to teach the brand…
“No one died of stench in Victorian London. But tens of thousands died because the fear of stench blinded then to the true perils of…
I have built a professional life thinking about brands and putting that thinking into practice for many organisations. But this was all a bit of…