Pair 27 were made by Amanda. I know that because she has signed them next to the unique reference number that allows you to record…
I’m going to stick my neck out and suggest that I reckon that there are four key characteristics of successful brands. I have no scientific…
All great marketing solutions start with a well and accurately defined problem and a correct diagnosis of the course of action that needs to be…
Nice emergency service, shame about the brand extrension. Image courtesy of Ruth Flickr. The Peter Principle maintains that “in a hierarchy every employee tends to…
Bureaucracy by Dan_DC. A few years ago I wrote a post about Douglas Holt and his then new book ‘how brands become icons’. The post…
Image courtesy of NuriaGuttierrez. There are a group of brands that face a specific set of issues and that require specific actions to help them.…
Image courtesy of StephanieNguyen I’m a bit of a latecomer to the Toms party but then I’m not an environmental activist and I don’t live…
Image courtesy of Dave van Hulsteyn This is the summer of the comeback. Blur are back, Oasis are back, Abba have been approached to take…
It is not clear why, of all the things that might concern a business as we enter a year of economic and consumer uncertainty, changing…
Ferret racing in the rain at this year’s Innocent Village Fete in London. Image courtesy of fimb
How many companies can get thousands and thousands of people to pay £7.50 to immerse themselves in the brand’s experience for a day even when it pours with rain. This brand goes from genius to utter genius.
The definition of irony. A British Red Cross ambulance paid for by the workers of the Bristol cigarette manufacturers WD & HO Wills 1914-18. Image courtesy of brizzle born and bred.
As a life long non-smoker and rabid anti-smoker, no one has appreciated and enjoyed the progressive decline in smokers’ freedoms than me.