Posted onPlanning

Building better brand ideas

by 9 Comments on Building better brand ideas

Brand idea chart.JPG
Thankyou to everyone that contributed to the post on brand ideas and their seeming rarity value.

I had wanted to create a definitive set of criteria for judging whether you had a proper brand idea or not. But this exercise wasn’t particularly fruitful – or at least I think its tough to try an legislate for strategic genius. And indeed as decent a list as any was included in the post I wrote about Jon Steel’s Perfect Pitch – truth, beauty, excitement, significance and persuasion if you remember.

But I really like this chart – it sort of fell out of the conversations.

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Posted onAdvertising

I’m in love with IPTV

by 7 Comments on I’m in love with IPTV

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Men of the London Rifle Brigade meet the enemy in no man’s land, Christmas Day, 1914 – the Christmas day truce between German and British soldiers at which fraternisation and football were the order of the day.

Sometimes, just sometimes people who are normally at each others throats lay down their arms and come together in a spirit of unity and common purpose

And so it is with WPP conferences, especially those organised by David Muir, a man that in the parlance of the time ‘gets it’

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Posted onAdvertising

What do advertising agencies do daddy?

by 15 Comments on What do advertising agencies do daddy?

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Central though brand ideas are to the value we create for clients, advertising agencies have to be more than just idea shops. Ideas without expression serve very little purpose. Ideas have to reach the consumer in engaging and persuasive ways and that involves the agency actually producing something.
However, it is high time that we defined the craft product of our agencies by the medium in which we work rather than the media by which it is distributed – TV, press, outdoor, radio, online and the like.

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