I’ve stolen this from Jon Steel because I really like it as way to judge the quality of an idea – strategic or otherwise.
Men of the London Rifle Brigade meet the enemy in no man’s land, Christmas Day, 1914 – the Christmas day truce between German and British soldiers at which fraternisation and football were the order of the day.
Sometimes, just sometimes people who are normally at each others throats lay down their arms and come together in a spirit of unity and common purpose
And so it is with WPP conferences, especially those organised by David Muir, a man that in the parlance of the time ‘gets it’
Central though brand ideas are to the value we create for clients, advertising agencies have to be more than just idea shops. Ideas without expression serve very little purpose. Ideas have to reach the consumer in engaging and persuasive ways and that involves the agency actually producing something.
However, it is high time that we defined the craft product of our agencies by the medium in which we work rather than the media by which it is distributed – TV, press, outdoor, radio, online and the like.
Richard Dawkins seems to be the hit of the moment in the plannersphere. In particular Wistlethroughyourcomb has an excellent post on the Selfish Gene (Dawkins’s…
“Theory cannot be fabricated out of the results of observations – it can only be invented” Einstein
Collett, Dickenson and Pearce in all their venerable moustache wearing glory
Through out the second world war bananas were in short supply in a Britain enduring severe food rationing. By the time the first bananas were imported from the Caribbean, many children that had grown up during the conflict had never seen let alone eaten a banana. Indeed Evelyn Waugh famously traumatised his son, Auberon, by consuming by himself and in front of his son, the first Banana Auberon had ever seen.
Imagine the scene, the docks of London, Bristol, Liverpool and Glasgow packed to the gunnels with dirty little oiks and street urchins in thread bare clothes eagerly anticipating their first taste of this rare and exotic fruit.
This month I want to advocate VW. Not that nicey nicey stuff from DDB London with its achingly dull restraint and ever so accutely observed…
Oh look its Billy Joel, throwing a stone inside a glass house
There I’ve actually gone and said it, I don’t get ‘digital’.
A shamless use of Woody Guthrie for no other reason than the photo is excellent and boy is that a slogan
It seems that the classic advertising slogan has fallen deeply out of fashion.
Mark Earls of ‘Herd’ fame and I got together with Russell to talk about the way we set about preparing as planners for an intial…