We do not build brands for the good of our health. Creating a strong and healthy brand is a means to an end and that…
At times of extreme crisis, when people’s livelihoods and lives are in constant danger and the world sits on the precipice of escalating conflict, what…
“Discovery consists of looking at the same things as everyone else and seeing something different”.Albert Szent-Gyorgi, Biochemist and Nobel Prize winner In building brilliant brand…
“No one died of stench in Victorian London. But tens of thousands died because the fear of stench blinded then to the true perils of…
Advertising and agriculture feel at opposite ends of the universe we all inhabit. Perhaps the only similarity being the way both our professions are vilified…
I’m no great fan of monotheism The idea that there is one true god, one answer to the entirety of life, the universe and everything…
It’s Winter and that means one thing these days. The National Health Service is in crisis. A perfect storm of seasonal pressure, changing demographics, advances…
A while back the good people at Admap asked me, along with a bunch of other strategists to contribute to a bumper September issue on…
The work, the work, the work. That’s the mantra by which we live and die in advertising. Good agencies are measured by the work they…
Good news is thin on the ground right now but in the world of marketing, there is one massive benefit of the Referendum. Thanks to…
Gold Blend coffee has a new campaign. You’ll know if you live in any remotely built up part of the UK because the media buy…
I have been thinking a bit about value recently. Agency people don’t like thinking about value because they associate it with having to create tragic…