I’m no great fan of monotheism The idea that there is one true god, one answer to the entirety of life, the universe and everything…
It’s Winter and that means one thing these days. The National Health Service is in crisis. A perfect storm of seasonal pressure, changing demographics, advances…
A while back the good people at Admap asked me, along with a bunch of other strategists to contribute to a bumper September issue on…
The work, the work, the work. That’s the mantra by which we live and die in advertising. Good agencies are measured by the work they…
Good news is thin on the ground right now but in the world of marketing, there is one massive benefit of the Referendum. Thanks to…
Gold Blend coffee has a new campaign. You’ll know if you live in any remotely built up part of the UK because the media buy…
I have been thinking a bit about value recently. Agency people don’t like thinking about value because they associate it with having to create tragic…
The well off and wealthy may not take up much bandwidth as you dash out another digital banner on two-for-one sun cream but the plain…
From horsemeat in the lasagne to Libor fixing in the blood, not to mention industrial scale tax avoidance, brands have to put up with…
