Spoiled by choice

CreationofAdam.jpg

The Creation of Adam by Michelangelo, part of his scheme for the ceiling of the Sistine Chapel completed in 1512. I may be wrong about this but as far as I am aware he wasn’t asked to present three different options for the ceiling to go into research.

Once upon a time in a land far away come the appointed hour of the creative presentation, agencies recommended one idea to their clients.

Reporting from the digital front line

I still maintain that very few people in advertising agencies really understand what clever digital agencies can do for their clients.

And I had this further drummed into me last week as one of the judges of the NMA and Marketing Week’s Interactive Marketing and Advertising Awards.

So I thought I’d jot down some observations on the work from the perspective of a planner from an above the line tradition trying to understand what is going on.

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