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Category: Articles and columns

Posted on07/10/201230/01/2013Articles and columns, Brands, Provocations

Made in Britain

by Richard1 Comment on Made in Britain

Heatherwick studio’s cauldron for London 2012. Provenance has traditionally been the last resort of the strategic scoundrel. If you fancy an early lunch at the…

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Posted on20/01/201207/10/2012Articles and columns

Crimes against social

by Richard12 Comments on Crimes against social

Image courtesy of freefotouk 2012 may not have be greeted by the industry with a great deal of enthusiasm, after all the big Olympic event…

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Posted on27/12/201107/09/2020Articles and columns, Planning

‘Tis the season to obsess about trends.

by Richard5 Comments on ‘Tis the season to obsess about trends.

  Image courtesy of SonOfJordan. For those of you frustrated by the lack of sense my trends presentation makes when you only have the charts,…

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Posted on11/04/201107/10/2012Articles and columns, Planning

Crisis, what crisis?

by Richard13 Comments on Crisis, what crisis?

What’s the plan for planning? Image courtesy of see_another_side. A few years ago in an orgy of self-congratulation and a pithy monographs invoking the spirit…

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Posted on23/04/201027/09/2013Articles and columns

Keeping the magic alive

by Richard4 Comments on Keeping the magic alive

Image courtesy of last.fm Arthur C. Clarke, the legendary science fiction author, formulated three scientific laws over his lifetime. Apparently he stopped at three on…

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Posted on01/03/201007/10/2012Advertising, Articles and columns

Are Superbowl really that super?

by Richard3 Comments on Are Superbowl really that super?

Image courtesy of BeckyAV This is an article I wrote in the week after the Superbowl. So it lacks a little in the topical department.…

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Posted on04/02/201007/10/2012Advertising, Articles and columns, Provocations

More sex please, were British

by Richard4 Comments on More sex please, were British

Image courtesy of Dave Gorman I have long believed that advertising is not a profession. Don’t get me wrong, I’m not embarrassed about what we…

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Posted on09/12/200907/10/2012Articles and columns

The price of everything and value of nothing

by Richard6 Comments on The price of everything and value of nothing

Image courtesy of Neato Coolville As brand builders we have always instinctively felt that the sales lever so beloved by consumers, the price promotion, was…

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Posted on27/10/200907/10/2012Advertising, Articles and columns

Shock and awe

by Richard10 Comments on Shock and awe

From 30 ways to shock yourself. Image courtesy of Bre Pettis If there is one enduring fascination the mainstream media has in our business it…

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Posted on22/09/200907/10/2012Advertising, Articles and columns, Provocations

Who is to blame?

by Richard4 Comments on Who is to blame?

Image courtesy of Planoscorpio Say what you like about Cannes but at its best it still serves as a barometer for where our industry and…

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Posted on14/09/200910/10/2012Articles and columns, Provocations, Saatchi & Saatchi

Is it the end of the line for the digital agency?

by Richard8 Comments on Is it the end of the line for the digital agency?

Image courtesy of Ackers-Schoolboy Hero!!!! Some time in the early summer the Met Office rather confidently predicted that this would be the summer of the…

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Posted on08/08/200907/10/2012Advertising, Articles and columns, Provocations

Brand respsonse – a case of having your cake and eating it

by Richard4 Comments on Brand respsonse – a case of having your cake and eating it

Image courtesy of Blake E. Marquis. Eddie Izzard has a standup routine about how useless the Church of England would have been at the Spanish…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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