Occasionally I have the enormous pleasure of judging New Media Age’s Interactive Marketing and Advertising Awards. And a very splendid awards scheme it is too,…
Image courtesy of Old Telephones
Let’s agree this now everyone. There are some things marketing and communications should steer well clear of and the telephone is one of them. So lets have no more telemarketing spam, lets have no more political parties ringing people up with an automated message and lets have no more telephone research.
Mad Men, a simpler time of real men, real problems and lots of sex on mid century design classics. Image courtesy of Slate.
Unfortunately much advertising is self indulgent nonsense that simply serves to waste the client’s money and the consumer’s time.
Image courtesy of Fiat Luxe
The start up plays an almost mythical role in the world of advertising. Start ups are not simply an outlet for the professional and material ambitions of the best in the business, they are absolutely essential to the health and vitality of the industry. If advertising has managed to adapt to the changing business, consumer and communications landscape over the past century it has been largely because of its start-ups.
Image courtesy of Combined Media.
This is a little piece I did to publicise the
Image courtesy of
I owe my career in advertising to an ad.
Not to an ad that inspired me but one that I responded to. It was placed by a long gone and deservedly forgotten direct marketing agency trying to find graduate recruits many months after the above the line shops had employed all the good ones. The ad read ‘By the year 2000 90% of marketing will be direct marketing’ and I was sold.
This is my first NMA column for the year and its about measuring the effectiveness of digital campaigns. Obviously there is quite a tongue in cheek theme about bringing the digital geeks and the research geeks together but the serious points are about looking beyond intermediate metrics, the folly of accountability and need for greater ambition in digital campaigns.
As ever, enjoy.
A mentor of mine once told me that there are only two types of planners in the world – nice planners and nasty planners.
He maintained that by far the best kind were the nasty planners.
Image courtesy of thepres6
As ‘Russell Davies lite’ I often get to fill in when the great man is otherwise engaged – weddings, after dinner speeches, visits of foreign dignatories, that kind of thing.
And so I did some holiday cover on his Campaign Magazine column recently. The first was a tongue in cheek look at the way social media is helping to build bridges within the marketing community – between disciplines and between practitioners in different countries.