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Posted on11/12/201210/02/2013Inspiration, Planning, Presentations

No more heroes any more

by RichardLeave a comment on No more heroes any more

  The original Forward thinking motherfucker. I gave a little talk at an APG (Account Planning Group) event recently. It’s a regular series of talks…

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Posted on28/11/201230/01/2013Presentations, Saatchi & Saatchi

Love letters to the highstreet

by Richard2 Comments on Love letters to the highstreet

Earlier this year we turned our attention to the state of the British High Street and the parlous situation that many of our high streets…

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Posted on09/10/201219/11/2013Planning, Presentations

You had to be there

by RichardLeave a comment on You had to be there

My style of presentation is rather frustrating. Not only is there a lot of dancing around, swearing and nonsense at the time. But the slides…

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Posted on07/10/201230/01/2013Articles and columns, Brands, Provocations

Made in Britain

by Richard1 Comment on Made in Britain

Heatherwick studio’s cauldron for London 2012. Provenance has traditionally been the last resort of the strategic scoundrel. If you fancy an early lunch at the…

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Posted on05/10/201218/11/2024Planning

What planners need

by Richard6 Comments on What planners need

Image courtesy of Identity in Newcastle. We have finished the Summer Scholarship for 2012 at Saatchi & Saatchi. It’s a programme where we take ten…

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Posted on08/08/201205/10/2012Advertising, Brands

Does oxytocin hold the answer?

by Richard8 Comments on Does oxytocin hold the answer?

Chances are that you will be familiar with the properties of oxytocin. Whether male or female you will have enjoyed the sense of warmth it…

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Posted on23/05/201205/10/2012Advertising, Brands

Adland entrepreneurs

by Richard4 Comments on Adland entrepreneurs

Pair 27 were made by Amanda. I know that because she has signed them next to the unique reference number that allows you to record…

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Posted on19/05/201205/10/2012Brands

What does your brand need more of?

by Richard6 Comments on What does your brand need more of?

I’m going to stick my neck out and suggest that I reckon that there are four key characteristics of successful brands. I have no scientific…

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Posted on11/05/201221/05/2012Planning

The future of planning

by Richard1 Comment on The future of planning

A short while ago I figured out how to record the voice over to Slideshare presentations. This a good thing as my slides never make…

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Posted on09/05/201218/11/2024Inspiration

Welcome to the new look adliterate

by Richard6 Comments on Welcome to the new look adliterate

After seven years of the original adliterate I have given it a bit of spit and polish. Although I had a fondness its ‘held together…

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Posted on08/05/201218/11/2024Advertising, Inspiration

Harrison on Gossage

by Richard3 Comments on Harrison on Gossage

I am having a Howard Gossage love-in at the moment – complete with Gossage quotes on twitter and Gossage ads on Pinterest. This has been…

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Posted on03/02/201221/05/2012Provocations

The real revolution in social won’t be online

by Richard14 Comments on The real revolution in social won’t be online

One of the 24 illustrations by Eric Ravilious for Highstreet published in 1938. We are undertaking a major project in Saatchi & Saatchi at the…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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