It is not clear why, of all the things that might concern a business as we enter a year of economic and consumer uncertainty, changing…
The full T-mobile ad shot on Thursday morning and aired last night. Allowing myself a small off topic moment of bigging up Saatchis. I think…
Image courtesy of Henry Hingst. It struck me recently that, although I place great store in the quality of an insight, I really had no…
Occasionally I have the enormous pleasure of judging New Media Age’s Interactive Marketing and Advertising Awards. And a very splendid awards scheme it is too,…
There are many terrible cliches that lurk like sewer rats in the daily effluent of the advertising industry. And much like sewer rats they are…
A couple of weeks ago I gave a little talk on the power of emotion in advertising. I thought I’d share a little of it…
After the huge success of the co-authored Age of Conversation last year, it is back but bigger and better. This year 237 authors from 15…
Thank god for that, a few of you have started the ball rolling and submitted briefing formats.
We need a whole load more and from every corner of the globe.
Just got my mits on Naked, M&C and BBH’s formats. We now need briefs from places like AMV, Mother, Wiedens, Goodby, Crispin Porter, 180 you know the kind of thing. We also need briefs from some tip top digital agencies – Glue, Dare, Poke in London come to mind – it would be interesting to compare and contrast these with agencies from a stronger advertising tradition. And how about briefs from design agencies, sales promotion and PR?
Kurt Cobain’s death certificate. To my mind most creative briefing formats certify the death of the thinking. Image courtesy of Night Star Rominus. I have…
Pirate Dinosaurs, you can’t say fairer than that. The only thing that could be remotely better would be Pirate Dinosaurs in Space.
I don’t like the word edgy. Edgy is appallingly overused in our business to describe work that that is uncomfortably unconventional.