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Category: Advertising

Posted on28/06/201702/11/2017Advertising

Why hire an advertising agency?

by Richard3 Comments on Why hire an advertising agency?

David Ogilvy famously asked clients of his agency wanting to write their own work, “why keep a dog and bark yourself?” Half a century later…

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Posted on19/03/201726/10/2017Advertising, Planning

The year ahead in planning

by Richard

Ok so its March and this is rather late off the rank. But better late than never. It just means we have 9 months not…

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Posted on11/12/201603/03/2017Advertising, Politics

2016

by Richard2 Comments on 2016

One of my all time favourite ads is Asshole for Holstein Pils. It was written by Robert Saville and Jay Pond Jones at GGT and…

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Posted on20/11/201613/03/2017Advertising, Planning

Anxiety maketh the planner

by Richard2 Comments on Anxiety maketh the planner

“Let’s face facts, Perce”, as Edmund Blackadder was constantly saying to his hapless companion, the division of labour in advertising agencies borders on the bizarre.…

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Posted on26/09/201611/12/2016Advertising, Planning

Stand up for strategy

by Richard1 Comment on Stand up for strategy

The work, the work, the work. That’s the mantra by which we live and die in advertising. Good agencies are measured by the work they…

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Posted on26/07/201622/08/2016Advertising, Saatchi & Saatchi

Remain was advertising’s lowest moment

by RichardLeave a comment on Remain was advertising’s lowest moment

This is an article I wrote for the second edition of the New European. The New European is a fascinating publication, it was set up…

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Posted on19/03/201622/08/2016Advertising, Provocations, Saatchi & Saatchi

Stop faking it – Creating more meaningful connections with mums

by Richard2 Comments on Stop faking it – Creating more meaningful connections with mums

Mumstock is the only marketing conference in the UK devoted to improving the woeful standard of marketing to mums. We have been at it for…

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Posted on28/02/201627/07/2016Advertising

The media matters

by Richard3 Comments on The media matters

The closure of the Independent’s print edition at the end of March and the decision of its publishers to make it an online only news…

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Posted on19/01/201620/03/2016Advertising

Adland’s dangerous addiction to awards

by Richard3 Comments on Adland’s dangerous addiction to awards

The advertising industry has a serious problem with addiction. Addiction to awards. Everyone in adland loves a good award. Used recreationally they can be fun,…

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Posted on04/01/201628/02/2016Advertising

Most advertising is rubbish, that’s what I like about it

by Richard2 Comments on Most advertising is rubbish, that’s what I like about it

And so it begins, another year at the coal-face of global advertising. And a moment to reflect on why I keep at it after all…

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Posted on05/12/201510/01/2016Advertising, Provocations

The state of digital advertising right now

by Richard12 Comments on The state of digital advertising right now

I’ve been having a pop at digital advertising recently. About how ad blocking is the fault of all of us that create online advertising. No…

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Posted on05/12/201528/02/2016Advertising, Provocations

Ad blocking is our fault

by Richard1 Comment on Ad blocking is our fault

I have never understood the belief that advertising dollars should follow people’s time. The assumption that if people spend 50% of their time some place…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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