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Category: Advertising

Posted on07/04/201421/08/2015Advertising

Television is still the king

by Richard4 Comments on Television is still the king

Breaking Bad, a fully paid up member of Kevin Spacey’s ‘Third Golden Age of Television’ The legendary Steve Henry once told me a joke about…

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Posted on15/02/201426/04/2014Advertising, Planning, Provocations

Should CSOs become CEOs?

by Richard5 Comments on Should CSOs become CEOs?

In the 1990s Harry Enfield and Paul Whitehouse performed an appallingly misogynist sketch series called ‘women know your limits’ in which mock mid-century public information…

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Posted on02/02/201404/04/2014Advertising, Provocations

Oxbridge is not the problem

by Richard18 Comments on Oxbridge is not the problem

I went to a very nice industry do recently full of some really smart people taking about youth, including the wonderful Shaun Bailey. For some…

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Posted on25/01/201404/04/2014Advertising, Provocations

Advertising’s moral responsibility

by Richard8 Comments on Advertising’s moral responsibility

Advertising and ethics have never been close bedfellows in the popular imagination. When I entered the industry it was characterised by a culture derived from…

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Posted on11/01/201404/04/2014Advertising, Planning

In defence of war

by Richard5 Comments on In defence of war

  The first recorded use of the acronym OMG doesn’t appear in a text from an over enthusiastic adolescent but in a letter from a…

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Posted on14/11/201319/01/2014Advertising

Guest Post: Can advertising be too good?

by Richard12 Comments on Guest Post: Can advertising be too good?

In this very rare guest post John Shaw, Chief Strategy Officer at WPP’s Team Red, asks whether sometimes advertising can be too good, not for…

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Posted on29/07/201304/04/2014Advertising, Brands, Provocations

Why ‘always on’ is such a turn off

by Richard21 Comments on Why ‘always on’ is such a turn off

When you have fireworks like this who needs bonfires. Image courtesy of Fernando Castaneda. In recent years the business of marketing has been assailed by…

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Posted on16/06/201304/04/2014Advertising, Provocations

Stop confusing targeting with relevance

by Richard5 Comments on Stop confusing targeting with relevance

Advertising is not everyone’s cup of tea. However, for most of us inside and outside the industry, advertising is seen as commercially vital, economically important…

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Posted on10/02/201316/05/2013Advertising, Brands, Saatchi & Saatchi

Keynesian marketing and the business of confidence

by RichardLeave a comment on Keynesian marketing and the business of confidence

I am not an economist but let’s say I am economically curious.   And I wonder whether some of the debates that are happening in…

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Posted on08/08/201205/10/2012Advertising, Brands

Does oxytocin hold the answer?

by Richard8 Comments on Does oxytocin hold the answer?

Chances are that you will be familiar with the properties of oxytocin. Whether male or female you will have enjoyed the sense of warmth it…

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Posted on23/05/201205/10/2012Advertising, Brands

Adland entrepreneurs

by Richard4 Comments on Adland entrepreneurs

Pair 27 were made by Amanda. I know that because she has signed them next to the unique reference number that allows you to record…

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Posted on08/05/201218/11/2024Advertising, Inspiration

Harrison on Gossage

by Richard3 Comments on Harrison on Gossage

I am having a Howard Gossage love-in at the moment – complete with Gossage quotes on twitter and Gossage ads on Pinterest. This has been…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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