In this very rare guest post John Shaw, Chief Strategy Officer at WPP’s Team Red, asks whether sometimes advertising can be too good, not for…
When you have fireworks like this who needs bonfires. Image courtesy of Fernando Castaneda. In recent years the business of marketing has been assailed by…
Advertising is not everyone’s cup of tea. However, for most of us inside and outside the industry, advertising is seen as commercially vital, economically important…
I am not an economist but let’s say I am economically curious. And I wonder whether some of the debates that are happening in…
Chances are that you will be familiar with the properties of oxytocin. Whether male or female you will have enjoyed the sense of warmth it…
Pair 27 were made by Amanda. I know that because she has signed them next to the unique reference number that allows you to record…
I have always felt it’s important to honour and respect the legends of our business. The Ogilvys, Bernbachs, Abbotts and Hegartys. Whatever one might think…
Image courtesy of Rebecca Ellen I have always been deeply suspicious of targeting in advertising. I don’t really mean the practice of placing communications, engagement…
Image courtesy of Mike 926 I have just finished reading Creative Mischief by Dave Trott. I think its really rather good. He is a first…
Image courtesy of Johnnie Walker Espana. “Do not go gentle into the good night but rage, rage against the dying of the light” Dylan Thomas.…
Chateau Petrus, sadly the ’78 is missing. Image courtesy of cDubya. One of the key tenets of behavioural theory is that we value more the…
Image courtesy of freefotouk.
In the last post on participation I talked about the after thought issue that dogs many participatory campaigns and three easy steps to engagement heaven. I now want to deal with the second issue, the performing monkey syndrome.
