It’s quite possible that 2016 marked peak purpose. The year in which the idea of corporate or brand purpose reached its zenith from which its…
Recently I was asked to talk to the Open Strategy Group about planning bad habits that should be addressed in 2017. And so I aimed…
“Let’s face facts, Perce”, as Edmund Blackadder was constantly saying to his hapless companion, the division of labour in advertising agencies borders on the bizarre.…
A while back the good people at Admap asked me, along with a bunch of other strategists to contribute to a bumper September issue on…
The work, the work, the work. That’s the mantra by which we live and die in advertising. Good agencies are measured by the work they…
Good news is thin on the ground right now but in the world of marketing, there is one massive benefit of the Referendum. Thanks to…
This is an article I wrote for the second edition of the New European. The New European is a fascinating publication, it was set up…
I guess it’s in the nature of our business that after years looking after other people’s brands you crave to have one of your own.…
Mumstock is the only marketing conference in the UK devoted to improving the woeful standard of marketing to mums. We have been at it for…
The closure of the Independent’s print edition at the end of March and the decision of its publishers to make it an online only news…
My life has many privileges. And without doubt one of the most extraordinary privileges I enjoyed last year was dinner with the Reverend Jesse…
