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Tag: advertising

Posted on19/01/201620/03/2016Advertising

Adland’s dangerous addiction to awards

by Richard3 Comments on Adland’s dangerous addiction to awards

The advertising industry has a serious problem with addiction. Addiction to awards. Everyone in adland loves a good award. Used recreationally they can be fun,…

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Posted on04/01/201628/02/2016Advertising

Most advertising is rubbish, that’s what I like about it

by Richard2 Comments on Most advertising is rubbish, that’s what I like about it

And so it begins, another year at the coal-face of global advertising. And a moment to reflect on why I keep at it after all…

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Posted on05/12/201528/02/2016Advertising, Provocations

Ad blocking is our fault

by Richard1 Comment on Ad blocking is our fault

I have never understood the belief that advertising dollars should follow people’s time. The assumption that if people spend 50% of their time some place…

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Posted on11/10/201504/01/2016Advertising, Planning

In praise of Dinosaur planning

by Richard3 Comments on In praise of Dinosaur planning

The greatest insult you can throw at someone in this industry is that they are a dinosaur. Being a dinosaur not only implies that you…

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Posted on15/08/201505/12/2015Advertising, Inspiration, Planning

Think like a CSO

by Richard

I’m not going to pretend that speaking at the APG’s inaugural ‘Think Like a CSO’ (Chief Strategy Officer) sponsored and hosted by Mintel was anything…

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Posted on26/04/201511/10/2015Advertising

Advertising is as powerful as we allow it to be

by Richard2 Comments on Advertising is as powerful as we allow it to be

Adam Lury, the co-founder of HHCL, believed that advertising was too powerful simply to be left to people that didn’t care about it. In other…

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Posted on22/09/201420/08/2015Advertising

The United Kingdom of Advertising

by Richard1 Comment on The United Kingdom of Advertising

Without a doubt the finest radio programme is Today on BBC Radio 4. What it lacks in the imaginative title department, it more than makes…

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Posted on02/02/201404/04/2014Advertising, Provocations

Oxbridge is not the problem

by Richard18 Comments on Oxbridge is not the problem

I went to a very nice industry do recently full of some really smart people taking about youth, including the wonderful Shaun Bailey. For some…

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Posted on25/01/201404/04/2014Advertising, Provocations

Advertising’s moral responsibility

by Richard8 Comments on Advertising’s moral responsibility

Advertising and ethics have never been close bedfellows in the popular imagination. When I entered the industry it was characterised by a culture derived from…

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Posted on11/01/201404/04/2014Advertising, Planning

In defence of war

by Richard5 Comments on In defence of war

  The first recorded use of the acronym OMG doesn’t appear in a text from an over enthusiastic adolescent but in a letter from a…

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Posted on16/06/201304/04/2014Advertising, Provocations

Stop confusing targeting with relevance

by Richard5 Comments on Stop confusing targeting with relevance

Advertising is not everyone’s cup of tea. However, for most of us inside and outside the industry, advertising is seen as commercially vital, economically important…

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Posted on13/10/200820/10/2014Planning

What’s in a format? Call for entries.

by Richard2 Comments on What’s in a format? Call for entries.

Kurt Cobain’s death certificate. To my mind most creative briefing formats certify the death of the thinking. Image courtesy of Night Star Rominus. I have…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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