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Category: Planning

Posted on02/09/201420/08/2015Brands, Planning

Positioning is over rated

by Richard1 Comment on Positioning is over rated

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel” Maya Angelou In…

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Posted on27/07/201420/08/2015Advertising, Planning

A new picture of affluence

by RichardLeave a comment on A new picture of affluence

The well off and wealthy may not take up much bandwidth as you dash out another digital banner on two-for-one sun cream but the plain…

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Posted on30/06/201421/08/2015Advertising, Brands, Planning, Presentations

Interesting versus right – revisited

by Richard7 Comments on Interesting versus right – revisited

If there is one defining philosophy of my approach to planning and strategic development it is the mantra that it is vital to be interesting…

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Posted on29/05/201421/08/2015Planning, Provocations

How we slowed down the connection between consumers and creatives

by Richard11 Comments on How we slowed down the connection between consumers and creatives

Nothing, I repeat nothing connects a planner and therefore an agency to the people that its is trying to understand better than qualitative research. Instinct…

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Posted on04/04/201422/09/2014Planning

Maths and magic – the secret of Bletchley

by Richard4 Comments on Maths and magic – the secret of Bletchley

Colossus was the World’s first electronic digital computer. Built from Post Office spare parts, it was operational from February 1944 at Bletchley Park, the British…

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Posted on15/02/201426/04/2014Advertising, Planning, Provocations

Should CSOs become CEOs?

by Richard5 Comments on Should CSOs become CEOs?

In the 1990s Harry Enfield and Paul Whitehouse performed an appallingly misogynist sketch series called ‘women know your limits’ in which mock mid-century public information…

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Posted on11/01/201404/04/2014Advertising, Planning

In defence of war

by Richard5 Comments on In defence of war

  The first recorded use of the acronym OMG doesn’t appear in a text from an over enthusiastic adolescent but in a letter from a…

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Posted on22/09/201304/04/2014Planning

Give brands what they deserve not what they want

by RichardLeave a comment on Give brands what they deserve not what they want

In 1964 the new headquarters of the Royal College of Physicians (RCP) opened its doors, the fifth building the venerable organisation had inhabited since its…

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Posted on15/05/201317/06/2013Planning

A ready reckoner for good planners

by RichardLeave a comment on A ready reckoner for good planners

When people ask me what I am looking for in a planner the list of important attributes has traditionally been exhaustive. So in an attempt…

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Posted on30/01/201321/04/2013Inspiration, Planning

A decade of Moleskines

by Richard9 Comments on A decade of Moleskines

The passage in Songlines in which Bruce Chatwin names the Moleskine. Image courtesy of Songlines. The biggest cliché in advertising is not lunching at the…

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Posted on11/12/201210/02/2013Inspiration, Planning, Presentations

No more heroes any more

by RichardLeave a comment on No more heroes any more

  The original Forward thinking motherfucker. I gave a little talk at an APG (Account Planning Group) event recently. It’s a regular series of talks…

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Posted on09/10/201219/11/2013Planning, Presentations

You had to be there

by RichardLeave a comment on You had to be there

My style of presentation is rather frustrating. Not only is there a lot of dancing around, swearing and nonsense at the time. But the slides…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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