Image courtesy of freefotouk 2012 may not have be greeted by the industry with a great deal of enthusiasm, after all the big Olympic event…
All great marketing solutions start with a well and accurately defined problem and a correct diagnosis of the course of action that needs to be…
Late last year I was asked to give a talk at the IPA, along with the brilliant Rachel Barrie (from sister agency Fallon), about content…
Image courtesy of SonOfJordan. For those of you frustrated by the lack of sense my trends presentation makes when you only have the charts,…
My new rubber stamp. If there is enough interest I might get some more made. I gave a talk at Haymarket’s Trends Plus conference this…
I have always felt it’s important to honour and respect the legends of our business. The Ogilvys, Bernbachs, Abbotts and Hegartys. Whatever one might think…
Image courtesy of Rebecca Ellen I have always been deeply suspicious of targeting in advertising. I don’t really mean the practice of placing communications, engagement…
Tango, undoubtedly Jon Leach’s most famous planning hit, or was that the 4th Emergency service? I don’t often get to APG talks, to my eternal…
Image courtesy of Mike 926 I have just finished reading Creative Mischief by Dave Trott. I think its really rather good. He is a first…
Downstream – where planning is heading. Image courtesy of SunnyUK I had the absolute privilege of judging the Account Planning Group Creative Strategy awards recently.…
Think Small. This version by Helmut Krone and Bob Levenson. I have just received the most delightful book in the post from Switzerland. ‘Think small,…
Nice emergency service, shame about the brand extrension. Image courtesy of Ruth Flickr. The Peter Principle maintains that “in a hierarchy every employee tends to…
