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Posted on07/04/201421/08/2015Advertising

Television is still the king

by Richard4 Comments on Television is still the king

Breaking Bad, a fully paid up member of Kevin Spacey’s ‘Third Golden Age of Television’ The legendary Steve Henry once told me a joke about…

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Posted on04/04/201422/09/2014Planning

Maths and magic – the secret of Bletchley

by Richard4 Comments on Maths and magic – the secret of Bletchley

Colossus was the World’s first electronic digital computer. Built from Post Office spare parts, it was operational from February 1944 at Bletchley Park, the British…

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Posted on23/02/201418/11/2024Provocations

Facebook’s nineteen billion admissions of defeat

by Richard2 Comments on Facebook’s nineteen billion admissions of defeat

Why did Facebook acquire WhatsApp for $19bn? For the same reason dog’s lick their balls, because they can. There are few organisations on earth that…

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Posted on15/02/201426/04/2014Advertising, Planning, Provocations

Should CSOs become CEOs?

by Richard5 Comments on Should CSOs become CEOs?

In the 1990s Harry Enfield and Paul Whitehouse performed an appallingly misogynist sketch series called ‘women know your limits’ in which mock mid-century public information…

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Posted on09/02/201426/04/2014Provocations

Independent London

by Richard2 Comments on Independent London

Separatism appears to be the flavour of the month in the UK. The SNP can’t bear to be British, UKIP can’t bear to be European…

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Posted on02/02/201404/04/2014Advertising, Provocations

Oxbridge is not the problem

by Richard18 Comments on Oxbridge is not the problem

I went to a very nice industry do recently full of some really smart people taking about youth, including the wonderful Shaun Bailey. For some…

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Posted on25/01/201404/04/2014Advertising, Provocations

Advertising’s moral responsibility

by Richard8 Comments on Advertising’s moral responsibility

Advertising and ethics have never been close bedfellows in the popular imagination. When I entered the industry it was characterised by a culture derived from…

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Posted on19/01/201404/04/2014Brands, Provocations

Supermarket success – it’s a question of class

by Richard5 Comments on Supermarket success – it’s a question of class

For a time of loving and giving this Christmas saw a bloodbath in British supermarket retailing. As retailer after retailer reported their fourth quarter trading…

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Posted on11/01/201404/04/2014Advertising, Planning

In defence of war

by Richard5 Comments on In defence of war

  The first recorded use of the acronym OMG doesn’t appear in a text from an over enthusiastic adolescent but in a letter from a…

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Posted on20/11/201304/04/2014Brands

Brands should be needed not needy

by Richard3 Comments on Brands should be needed not needy

Needy is a wonderful word to describe someone that craves rather too much of something from us rather too much, whether attention, help, love, sex…

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Posted on16/11/201304/04/2014Brands

Trust: Every brand wants it but few know how to get it

by RichardLeave a comment on Trust: Every brand wants it but few know how to get it

One of the murals depicting the Battle of the Bogside (August 1969) in Derry Londonderry, an enduring records of the conflict in Northern Ireland. Image…

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Posted on14/11/201319/01/2014Advertising

Guest Post: Can advertising be too good?

by Richard12 Comments on Guest Post: Can advertising be too good?

In this very rare guest post John Shaw, Chief Strategy Officer at WPP’s Team Red, asks whether sometimes advertising can be too good, not for…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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