The advertising industry has a serious problem with addiction. Addiction to awards. Everyone in adland loves a good award. Used recreationally they can be fun,…
The resurgent UK bookseller, Waterstones, recently stopped selling Amazon’s Kindle. For all Kindle’s convenience in accessing and consuming printed material it is a terrible way…
And so it begins, another year at the coal-face of global advertising. And a moment to reflect on why I keep at it after all…
I’ve been having a pop at digital advertising recently. About how ad blocking is the fault of all of us that create online advertising. No…
I have never understood the belief that advertising dollars should follow people’s time. The assumption that if people spend 50% of their time some place…
I was recently asked to write about my career in advertising for students at my old College – St John’s, Cambridge. I thought I’d post…
Ask most secondary school aged kids how to prevent scurvy, a disease they will have had little contact with and they will tell you,…
The greatest insult you can throw at someone in this industry is that they are a dinosaur. Being a dinosaur not only implies that you…
I’m not going to pretend that speaking at the APG’s inaugural ‘Think Like a CSO’ (Chief Strategy Officer) sponsored and hosted by Mintel was anything…
I think rather highly of Paul Feldwick’s new book – ‘The Anatomy of Humbug: How to Think Differently About Advertising. In fact, I’d suggest that…
Gold Blend coffee has a new campaign. You’ll know if you live in any remotely built up part of the UK because the media buy…
People in our industry love big data. Or at least they love the idea of big data. It’s one of those hot topics that fills…
