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Category: Advertising

Posted on22/11/201522/11/2015Advertising, HHCL, Planning, Saatchi & Saatchi

How I got into advertising and what happened next

by Richard2 Comments on How I got into advertising and what happened next

I was recently asked to write about my career in advertising for students at my old College – St John’s, Cambridge. I thought I’d post…

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Posted on22/11/201503/03/2017Advertising, Provocations

The marketing truths we are all in danger of forgetting

by Richard11 Comments on The marketing truths we are all in danger of forgetting

  Ask most secondary school aged kids how to prevent scurvy, a disease they will have had little contact with and they will tell you,…

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Posted on11/10/201504/01/2016Advertising, Planning

In praise of Dinosaur planning

by Richard3 Comments on In praise of Dinosaur planning

The greatest insult you can throw at someone in this industry is that they are a dinosaur. Being a dinosaur not only implies that you…

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Posted on15/08/201505/12/2015Advertising, Inspiration, Planning

Think like a CSO

by Richard

I’m not going to pretend that speaking at the APG’s inaugural ‘Think Like a CSO’ (Chief Strategy Officer) sponsored and hosted by Mintel was anything…

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Posted on18/06/201511/10/2015Advertising, Brands, Planning

Dump the dogma

by Richard5 Comments on Dump the dogma

I think rather highly of Paul Feldwick’s new book – ‘The Anatomy of Humbug: How to Think Differently About Advertising. In fact, I’d suggest that…

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Posted on27/05/201511/10/2015Advertising, Planning

Forget Big Data

by Richard8 Comments on Forget Big Data

People in our industry love big data. Or at least they love the idea of big data. It’s one of those hot topics that fills…

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Posted on26/04/201511/10/2015Advertising

Advertising is as powerful as we allow it to be

by Richard2 Comments on Advertising is as powerful as we allow it to be

Adam Lury, the co-founder of HHCL, believed that advertising was too powerful simply to be left to people that didn’t care about it. In other…

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Posted on23/11/201420/08/2015Advertising, Brands, Saatchi & Saatchi

There is no such thing as a bad client

by Richard2 Comments on There is no such thing as a bad client

There is one subject that people like me on blogs like this rarely address. While we devote acres of prose and polemic to everything from…

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Posted on22/09/201420/08/2015Advertising

The United Kingdom of Advertising

by Richard1 Comment on The United Kingdom of Advertising

Without a doubt the finest radio programme is Today on BBC Radio 4. What it lacks in the imaginative title department, it more than makes…

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Posted on27/07/201420/08/2015Advertising, Planning

A new picture of affluence

by RichardLeave a comment on A new picture of affluence

The well off and wealthy may not take up much bandwidth as you dash out another digital banner on two-for-one sun cream but the plain…

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Posted on30/06/201421/08/2015Advertising, Brands, Planning, Presentations

Interesting versus right – revisited

by Richard7 Comments on Interesting versus right – revisited

If there is one defining philosophy of my approach to planning and strategic development it is the mantra that it is vital to be interesting…

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Posted on26/04/201421/08/2015Advertising, Presentations, Provocations, Saatchi & Saatchi

Don’t call me mum

by Richard7 Comments on Don’t call me mum

It’s been a busy week at Saatchi towers. On Wednesday I unveiled the results of a project that I have been working on with the…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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